Soundview Executive Book Summaries


Ferrazzi’s Ferocity Can Help You Create Lifelines

In Soundview’s November 2009 edition, we’re pleased to feature Who’s Got Your Back? from Keith Ferrazzi, author of the classic Never Eat Alone. One of the major reasons we selected Who’s Got Your Back?  for summarization is the book’s unique look at networking. Ferrazzi brings an intensity and sense of drive that echoes through the pages of his book. One of the key insights in the book is Ferrazzi’s discussion of the necessity to form three “lifeline” relationships. The definition of “lifeline” and the method needed to forge these relationships is certain to change a lot of people’s minds about networking.

For subscribers, you’ll be fortunate enough to hear Ferrazzi’s intensity firsthand. We’re featuring an mp3 interview with Ferrazzi in which he goes into further detail about the method to forming lifeline relationships. I was also pleased to hear Ferrazzi’s personal revelations about how many of the elements of the book came from events in his own life. It’s easy to see why, at one point during the conversation, he points out that the people who form his own “lifeline” relationships are the ones who tell him to slow down and not take on too much.

By the time I was done listening to the interview, I was ready to charge out into the world and start cementing the bonds of my strongest relationships. There’s no doubt that he’ll give you the same spark!

If you’re not currently a subscriber, visit us at Summary.com for more information on how you can receive these FREE interviews with today’s top business authors.



This Network is Our Big News

Wouldn’t it be nice to attend a presentation without having to hear a lot of shouting? Bet you thought that wasn’t possible anymore.

Well, I’ve got good news for everyone today. Soundview isn’t in the business of resolving the country’s health care debate. (Although, if you caught our recent Soundview Live event with Harvard professor and author Clayton M. Christensen, we hope you learned as much as we did!) What we can offer you is the knowledge and experience of some of the top speakers in the areas of leadership, management and success.

How do we manage this feat? The Soundview Author Network!

One aspect of our business of which I’m most proud is the time and effort we put into developing good working relationships with the authors whose books we summarize. Like the authors themselves, we know that the book is only part of the author’s overall message. Our author network keeps you posted on an ever-evolving calendar of events featuring some of our favorite authors. The calendar includes a list of speaking engagements for authors in our network. These are the “shouting free” events I referred to earlier.

But that’s just the beginning! Click on each author in the Soundview Author Network to view the author’s bio, featured Soundview products and multimedia relating to some of the author’s major topics. I spent some time yesterday watching author Patrick Lencioni discuss why teams fail and was very surprised by what he had to say.

The Soundview Author Network is growing all the time and that, I think, is some good news. Who doesn’t enjoy a bit of good news now and again?