Soundview Executive Book Summaries


What’s Been Happening to Reading?

Sometimes I capture people’s names, and sometimes I’ll forget them as soon as I’m introduced. On Labor Day weekend I was standing around waiting for the start of a junior campers’ award ceremony when I was introduced to one of the other adults in the crowd, John Thompson. I remembered the name because in the course of the fleeting encounter he mentioned he’s a writer. That’s really all that was said about that. Although I later “found” him and discovered him to be the author of The Armageddon Conspiracy published in Feb.2009 by Joggling Board Press. The book has received some favorable reviews as well as the honor of being chosen the 2009 IPPY Gold Medal Winner (Independent Publisher Book Awards)!

We talked a bit about the future of books in print and entertained the possibility that schools may eventually load textbooks to Kindles or similar devices for students. He went so far as to posit that if that happened, that generation would become accustomed to reading books that way, which would spill over to all their reading habits.

As loyal as I am to print, I am open to the possibility that my grandchildren may look at my treasured books like my kids now look at my treasured record albums or VHS tapes. I guess the important thing is keeping the interest in reading alive and well.

A recent article in The New York Times, “A New Assignment: Pick the Books You Like” describes an approach by teachers in which students choose their own books instead of assigned titles to read, discuss and journal about in the classroom. Known as reading workshop, several public middle schools across the country have taken the new strategy on this fall as a pilot program. The article relates that some studies have indicated that giving students options can enhance educational results.

A NYT article written in July 2008 suggests that the Internet has created a new kind of reading. The article also mentions that by this year some countries are/will be participating in new international assessments of digital literacy.

“The question of how to value different kinds of reading is complicated because people read for many reasons,” the article points out. “There is the level required of daily life – to follow the instructions in a manual or to analyze a mortgage contract. Then there is a more sophisticated level that opens the doors to elite education and professions. And, of course, people read for entertainment, as well as for intellectual or emotional rewards.”

The key focus for protecting our readership for now appears to be convenience and quality of content. We at Soundview continue to evolve to keep up with the changes and opportunities afforded by fast-moving technology and we are turning increasingly to providing more and more online content for our subscribers.



Books That May Catch Your Eye in July

Taking a stroll through some of the lists of upcoming business titles, there are a few interesting reads on the horizon. Here’s a quick peek at a pair of titles:

Create Your Own Economy by Tyler Cowen (Slated for July 2009 hardcover release). With its subtitle promising “The Path to Prosperity in a Disordered World,” this book would appear to be a how-to on entrepreneurship. Incorrect! Cowen’s look at behavioral economics actually contains an examination of the ways in which behavioral economics mirrors autistic behavior. The autistic tendency toward categorizing stimuli is something Cowen believes to be a strength in economics. It is a strange and, one might postulate, controversial central argument, but it makes this book highly anticipated amongst our editors.

The Accidental Billionaires: The Founding of Facebook by Ben Mezrich (Slated for July 2009 hardcover release). A business book as a beach read? Believe it, folks. It seems like even the publisher is selling it as such. Why else would they subtitle this book “A Tale of Sex, Money, Genius and Betrayal”? Toss in the fact that Mezrich is the author of the best seller Bringing Down the House, later adapted into the movie 21. With this book alleged to also be receiving the Tinseltown treatment, this book should be receiving a good bit of press. What we’d like to know is whether or not Mezrich found time to include relevant take-aways for executives looking to leverage their own company via the Facebook phenomenon.

If these two titles are any indication, it should be an exciting couple of months in our editorial department. Don’t forget to visit us at Summary.com to see which books are selected as one of the 30 best of 2009.



The Business of Business Books

I saw an interesting item from Publishers Weekly that I thought I’d bring to your attention. This feature deals with the impact of the economy on the business book market, and is worth a read, but in particular, I was pleased to see them mention the following:

Amacom executive editor Ellen Kadin says, ‘Most companies manage using two sets of rules: the playbook they use for better times and the one they adopt in anticipation of—or in response to—economic downturns. But Philip Kotler and John Caslione, the authors of Chaotics: The Business of Managing and Marketing in the Age of Turbulence, point out that when economic turbulence hits, traditional strategy is worthless, and even skilled business leaders tend to make bad management mistakes.’ Kadin notes that not only does Chaotics have a global message but it seems to have global appeal as well: translation rights have already sold in 22 languages.”

Sound intriguing? Well, if you’re a subscriber, you’re in luck. Let’s just say there is an excellent chance that Chaotics could be featured in an upcoming edition of Soundview Executive Book Summaries. Our editorial staff also conducted an interview with co-author John A. Caslione. He gave us some great insight into the heart of the Chaotics management method. We were really impressed with Caslione’s explanation of the point that Kadin makes above. Businesses are more likely than ever before to know periods of feast and famine, and these eras will be shorter in duration yet more frequent in occurrence. With that in mind, Chaotics gives readers an excellent method to use one management style that operates under both sets of conditions. Stay tuned to this blog and I’ll let you know when and where this exclusive interview will be available.

Also, I wanted to remind our subscribers that tomorrow is the big Soundview Live Web event with Stephen M.R. Covey, author of The Speed of Trust. If you’re not a subscriber, go to this link to learn how you can sign up and join us for our next FREE subscribers-only event!