Filed under: Books in General, Conference/Event, From the Editor, Publishing | Tags: books, Business, business book, business books, Conference/Event, Marketing, Publishing
I saw an interesting item from Publishers Weekly that I thought I’d bring to your attention. This feature deals with the impact of the economy on the business book market, and is worth a read, but in particular, I was pleased to see them mention the following:
“Amacom executive editor Ellen Kadin says, ‘Most companies manage using two sets of rules: the playbook they use for better times and the one they adopt in anticipation of—or in response to—economic downturns. But Philip Kotler and John Caslione, the authors of Chaotics: The Business of Managing and Marketing in the Age of Turbulence, point out that when economic turbulence hits, traditional strategy is worthless, and even skilled business leaders tend to make bad management mistakes.’ Kadin notes that not only does Chaotics have a global message but it seems to have global appeal as well: translation rights have already sold in 22 languages.”
Sound intriguing? Well, if you’re a subscriber, you’re in luck. Let’s just say there is an excellent chance that Chaotics could be featured in an upcoming edition of Soundview Executive Book Summaries. Our editorial staff also conducted an interview with co-author John A. Caslione. He gave us some great insight into the heart of the Chaotics management method. We were really impressed with Caslione’s explanation of the point that Kadin makes above. Businesses are more likely than ever before to know periods of feast and famine, and these eras will be shorter in duration yet more frequent in occurrence. With that in mind, Chaotics gives readers an excellent method to use one management style that operates under both sets of conditions. Stay tuned to this blog and I’ll let you know when and where this exclusive interview will be available.
Also, I wanted to remind our subscribers that tomorrow is the big Soundview Live Web event with Stephen M.R. Covey, author of The Speed of Trust. If you’re not a subscriber, go to this link to learn how you can sign up and join us for our next FREE subscribers-only event!
