Soundview Executive Book Summaries

Join the “Responsibility Revolution”
September 15, 2008, 10:45 AM
Filed under: Green Business, Strategic Management

From time to time, a book reaches beyond the business world to touch all parts of our life. One such book that comes to mind immediately is Blink by Malcolm Gladwell, which talks about thinking without thinking.


But it’s my prediction that another book will soon join these ranks – Saving the World at Work by Tim Sanders. Sanders was the chief solutions officer at Yahoo!Inc. from 2001 to 2005, and his previous book Love Is the Killer App was a New York Times bestseller.


Although the topic of bringing green practices and community responsibility to business is not new to Sanders, he brings research to bear on his contention that businesses can and must bring social and environmental responsibility into the heart of their companies to survive into the future.


He calls it a “responsibility revolution” and demonstrates that consumers are now making buying decisions based on the reputation of the company, and that workers are using this same criteria to decide where they’ll take a job. The best customers and best employees are being drawn to those companies with a strong environmental and social reputation and track record.


What is also compelling about Sanders coverage of this topic is that he provides concrete suggestions as to how companies can change their practices and build this desirable reputation. You can learn more about this revolution at his blog site. Soundview will publish the summary of this book in their November 2008 issue.




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