Soundview Executive Book Summaries


Since When Do Businesspeople Read Comic Books?
September 16, 2008, 3:54 PM
Filed under: Leadership | Tags: ,

Who can forget Archie Comics, with the antics of Betty, Veronica, Archie, Jughead and friends? Or what about heroes like Captain America and Batman, or villains like Lex Luthor and Posion Ivy?

 

We remember comics from our own childhoods, as well as the childhoods of our children and grandchildren. So what is a comic book going to be doing in the business book section of your local bookstore this fall?

 

Hitting the shelves in late October comes a business bestseller in a new format: manga. Manga is the Japanese word for comics and print cartoons, and many would argue that they’re a step up from what we typically know as comics. Patrick Lencioni, author of numerous bestsellers, has teamed up with Kensuke Okabayshi — a Jersey City, N.J.-based illustrator — to bring about an illustrated version of The Five Dysfunctions of a Team: Manga Edition.

Since I’m not sure what the book looks like, aside from the cover image I came across in John Wiley & Sons’ Fall 2008 catalog, I’m not sure what to think. Is Lencioni trying to attract a new audience? Is he trying to pull on the heartstrings of our childhood memories? Or is he just trying something different for the sake of it? I guess we’ll all have to wait until the end of October to find out.

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