Soundview Executive Book Summaries

Navigating the Social Media Jungle
September 23, 2008, 2:58 PM
Filed under: Marketing | Tags:

Myspace. Facebook. LinkedIn. Blogs. Twitter. Vlogs. Digg. Reddit. Technorati. Flickr. Had enough yet? Social media continues to explode as more creative minds develop applications that allow people to connect across the Internet in a variety of ways. Want to share your vacation photos? Create a Flickr photo stream. Want to keep your friends and strangers aware of what books your reading and what you think of them? Start a blog—like me! Want to connect with other professionals in your industry? Create an account on LinkedIn.

However, as social media and social networking continues to grow at exponential rates, you have to be careful about what you choose to participate in—do you need Seesmic if you already use Twitter? Dopplr when you use Brightkite?

Aside from a little self-conducted research, there are also some great books out there that don’t necessarily tell you which social media apps to use, but instead give you a real understanding of this Web 2.0 phenomena. A personal favorite of mine is the bestselling Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony Williams. Check out their blog to get some further insight from a group of bloggers.


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