Soundview Executive Book Summaries

Big New Media Ideas for Small Businesses
October 2, 2008, 11:02 AM
Filed under: Marketing, Small Business | Tags: ,

Available in early September from Prentice Hall is the book How to Say It: Marketing With New Media by Lena Claxton and Alison Woo, principals of Touted as a “guide to promoting your small business using Web sites, e-zines, blogs and podcasts,” I’ll be interested to see if Claxton and Woo offer something new to the mix, or if I and other readers can skip the $16.95 and find the information elsewhere, i.e., free on the Web.


Product descriptions of the book claim that its full of practical steps, quick tips, and content templates—all things that are very useful to the maddeningly busy small businessperson. However, if it seems too canned and not easy to customize to your company’s particular brand, then the book may be little more than a stepping point for you


If you’re looking for something a little less how-to and a little more thought provoking, take a look at Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber, or if you really want to blow your mind, read our August Featured Book Review of Charlene Li and Josh Bernoff’s Groundswell: Winning in  A World Transformed by Social Technologies. It might be more your speed than Claxton and Woo’s book.


Leave a Comment so far
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: