Soundview Executive Book Summaries

Nielsen Online Names Fastest Growing Social Site
November 4, 2008, 6:07 PM
Filed under: Internet | Tags: ,

In a press release put out on Oct. 22 (and available as a PDF here ), Nielsen Online announced it’s September results for the top social networking sites. Weighing in with a growth of 343 percent between September 2007 and September 2008 is Twitter, a social media and micro-blogging site. Users are able to send and read other users’ “tweets” or updates, which are posts of no more than 140 characters.


Twitter has become a popular business tool, with companies such as Whole Foods and Jet Blue using it to provide information about products and services to consumers. According to the Wikipedia article about the micro-blogging site, presidential Democratic Party nominee Barack Obama’s campaign has used Twitter as a publicity tool.


Speaking of the election, Twitter has created a “Hot Political Topics” for Election `08 page, which uses code that filters hundreds of tweets per minute to create a “new source for gathering public opinion about the election. Users can see the hot topics at the top of their Twitter homepage (or opt out of it), and either click directly on that topic to see the tweets, or go to the main election page. It is innovation like this which has brought Twitter to the forefront.


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