Soundview Executive Book Summaries

Rave On
November 25, 2008, 4:20 PM
Filed under: Internet, Marketing | Tags: ,

Wouldn’t it be fantastic to advertise your brand for free? It’s not a complete pipe dream, according to David Meerman Scott online marketing strategist, Econtent magazine contributor, and author of The New Rules of Marketing and PR. Due out in March 2009 is Scott’s latest book: World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories, published by John Wiley & Sons.


Now, Scott is not referring to the dance parties of the late 1980s to the mid-2000s, though those too spread through communities, gaining popularity by word of mouth and little to no paid advertising. Instead, Scott’s book shows marketers how they can harness the power of the Web and get people to talk about their brands. According to Scott, a World Wide Rave “is what happens when an idea really takes off on the Internet and propels a brand or company to seemingly instant fame and fortune.” It’s all about really strong viral marketing, but in order to be successful it must be done right. You can build a large and devoted audience by using blogs, Facebook, YouTube, etc. to get your brand front and center. Offer some free Web content, be genuine, and perhaps provide a little entertainment, and you should be on the road to success.


If you don’t want to wait until March to pick up a copy of World Wide Rave, check out Scott’s Web site and look at the free e-books he has to offer—one of the most recent ones is The New Rules of Viral Marketing. You don’t even need to give Scott your personal information; just click on the e-book and download.


1 Comment so far
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Hey, thanks for writing about World Wide Rave! You’re one of the first. I’m really excited about this book and started a blog to show off people “raving” about the book.

Thanks again!

Comment by David Meerman Scott

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