Soundview Executive Book Summaries

Moving from the Page to a Community
December 2, 2008, 5:09 PM
Filed under: Green, Sustainability | Tags: ,

In 1962, Rachel Carson penned a wake up call for the country: A Silent Spring. The book, which became a New York Times bestseller and was widely read, informed readers about the dangers of pesticides for the environment, and even brought about the banning of DDT in 1972.


In 2008, we have a new wake up call to heed: The Green Collar Economy: How One Solution Can Fix Our Two Biggest Problems by Van Jones with Ariane Conrad. Jones is not just waving a red flag and bemoaning the woes of the environment and the economy; instead he is taking action and providing readers with a plan. The Green Collar Economy shows us how we can “we can invent and invest our way out of the pollution-based grey economy and into the healthy new green economy.”


The book, published in early October by HarperOne, has garnered critical acclaim and hit the New York Times Bestseller’s list in November at the No. 9 spot. Jones even receives a high compliment and testimonial from fellow greenie, Al Gore, who writes: “This book illustrates the link between the struggle to restore the environment and the need to revive the US economy. Van Jones demonstrates conclusively that the best solutions for the survivability of our planet are also the best solutions for everyday Americans.”


Interestingly enough, when I googled “The Green Collar Economy” to further my research, I came across this Web site of the same name. Though I don’t think it’s Jones’ doing, the site does have his book on the recommended reading list, along with Esty and Winston’s Green to Gold. The site provides community forums, a B-to-B directory, as well as a place to find and post “green collar” jobs. It’s goal is to promote sustainability, help businesses find green partners and suppliers, and simply “Make More Money. Save the World.”


What company could say no to that?


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