Soundview Executive Book Summaries

Skip Business School
December 11, 2008, 3:05 PM
Filed under: General Business, Seth Godin | Tags: ,

For some people, that statement may come a little late. Many of you are probably already 5, 10, 20 years well into your career, and business school may (or may not) have been what got you there. Some of you may not have an MBA, but you have a Bachelors in business, maybe marketing or finance or even HR. Or maybe not.


Nevertheless, with the current economic climate, some of you may be keeping your eyes open for better career possibilities, or have even begun considering going back to school to tack the letters M.B.A onto the end of your name.


Quite frankly, Seth Godin doesn’t think you should do that.


Instead, Godin thinks you should join him for six months at his office, unpaid, gaining the experience of a lifetime. The program he’s proposing is slated to begin January 19, 2009, and Godin claims he may even ask one or more people to stay on after the program comes to an end. The program he’s interested in creating, breaks down in the following:


l  One hour a day of class/dialogue

l  Four hours a day of working on my projects

l  Three hours a day of working on your personal project

l  Five hours a day of living, noticing, doing and connecting


He also writes, “We’re going to read books, have discussions but most of all, do stuff. Do it, complete it, push it through the Dip.”


Godin’s program feels like something we might end up watching on reality TV, but it smacks with more reality and productivity than many of those shows. I have a gut feeling that the people he selects to join him for this six-month journey are going to come away with a lot amazing experiences.


If interested, time is closing in fast since Godin requests that all applications be sent in by Dec. 14, 2008, with no exceptions. Go to the site and read through all the details and see if it’s something that would fit for you. Remember, this is not something to be taken lightly, especially since it’s an unpaid experience. And if you do apply, good luck!


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