Soundview Executive Book Summaries

Time to Ditch the Self-help
December 17, 2008, 1:49 PM
Filed under: Books in General | Tags:

Walk into almost any large bookstore in the U.S., and you can most certainly find a section dedicated solely to self-help titles. Sure, it’s one thing to pick up a “how-to” book from time to time when you’re interested in learning how to make a luscious lobster bisque or play a five-string bass guitar. I feel like those are definitive skills that one can learn to do, so how-to books of that nature have value.


Now, as for self-help, it’s estimated that Americans spend $11 billion on self-help products; however, it seems like instead of finding the help that they need, they instead just buy the next hot title in regard to the area of “help” that they need. Enter Noah St. John, Ph.D., founder and CEO of, an international success training company.


According to St. John, in order to reach your full potential, you don’t need more “how-to-succeed” or self-help information. In his upcoming book, The Secret Code of Success: 7 Hidden Steps to More Wealth and Happiness­—due to be released by HarperCollins in late January 2009—he explains that it isn’t a lack of motivation or lack of information keeping people from achieving what they want. Instead, St. John claims that people focus too much on the “how-to” aspects of self-help programs, without clearing out what he calls “head trash”—“the subconscious, emotional roadblocks that prevent people from acting on their real hopes, dreams and ambitions.”


T. Harv Eker, author of Secrets of the Millionaire Mind provides the testimony, “You’ll never get your foot off the brake and find the success you dream of until you take Noah’s advice to heart!”

Now, is The Secret Code of Success another self-help book in disguise? I’m not 100 percent sure, but I think it might be worth a read, at least to see a different perspective on the subject.


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