Soundview Executive Book Summaries

Time to Fix That Marketing Mess
January 1, 2009, 1:00 PM
Filed under: Conference/Event, Marketing | Tags: ,

Back in November, I wrote a post about Jack Trout’s latest book, In Search of the Obvious: The Antidote for Today’s Marketing Mess. We also selected the book as one of the best books of 2009 and worked with its publisher, John Wiley and Sons, to obtain the rights to summarize the book.


Like many of Trout’s books, In Search of the Obvious is an important title for marketers, as well as all businesspeople, to have on the shelves. Ranked with five stars on Amazon, reviewers claim that Trout’s work is a “return to fundamentals and common sense” and warn readers to “ignore this book at your own risk.”


Reviewer Dick Maggiore from Canton, OH, writes “If a CEO were to read only one book on marketing, “In Search of the Obvious” is it. The pages fly fast with easy-to-understand counsel, everything you need to know to successfully manage the marketing function of your company.” Perhaps now you get the idea why we selected In Search of the Obvious as one of the year’s top books.


If you’re interested in learning more about Trout and his book, you can ask questions directly to the man himself by joining Soundview’s Beyond the Books audio conference at 1:00 p.m. (EDT) Thursday, Jan. 29 entitled Today’s Marketing Mess and How to Fix It. To register visit


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