Soundview Executive Book Summaries


An Inside Look at the King
January 13, 2009, 2:37 PM
Filed under: Marketing, Uncategorized | Tags:

Just recently published by Palgrave Macmillan in early January, The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising by Kenneth Roman takes a lengthy look at the man who was expelled from Oxford University and later came to the U.S. to create his advertising legacy.

 

Roman is the right man to write this book—he spent 26 years working alongside Ogilvy at Ogilvy & Mather, and is the former chairman and CEO of the advertising firm. He draws the reader into Ogilvy’s fascinating life, from chef to cookware salesman to Gallup poll researcher to even an Amish country farmer. It was finally at the age of 40 that Ogilvy entered the advertising world and took it by storm in about 10 years—his legacy includes advertising campaigns for Dove, Tetley Tea, Rolls-Royce, Pepperidge Farm and Schweppes.

 

Though The King of Madison Avenue is clearly a fascinating biography, it is also a valuable resource for readers. Saatchi & Saatchi’s chairman, Robert Seelert, commented about Roman’s book: “Clear, concise communications that make the right point will launch your career or business to new heights.”

 

This is definitely a title worth picking up at the bookstore—you’ll be entertained, you’ll be enlightened. The blend of biography with the subtle personal success lessons makes all 300-plus pages palatable. And if you’re still clamoring for more inspiration for boosting your personal success, take a gander at our Personal Success Collection. I promise you won’t be disappointed!

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