Soundview Executive Book Summaries

How Transparent Is Your Company?
January 28, 2009, 3:06 PM
Filed under: Innovation, Leadership, Small Business | Tags: ,

On January 20, 2009, America’s history was made a little richer with the inauguration of the 44th U.S. president, Barack Obama. Known for his desire to make the government transparent—something that Bennis, Goleman and O’Toole strongly support and wrote about in Transparency.   


Now enter Shel Holtz and John C. Havens and their book Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, published by Jossey-Bass.


From the book’s inside flap: “Organizations are under a microscope as never before, and thanks to the Internet and the growing use of high-speed connections, word of misdeeds and mistakes can spread to millions with unprecedented speed, causing untold damage to an organization’s reputation and share price. No longer just a “nice-to-know” concept, transparency has become a state of mind for thousands of CEOs, managers, employees, and customers around the globe. The flood of social media has brought in an age of digital transparency that is putting the power to create or destroy a reputation into the hands of consumers. Every business today must speak the language and meet the expectations of a new digital population.”


I think we are living during exciting times, and if company executives can take a page from President Obama on making their organizations increasingly transparent, then perhaps we will all weather the storm of the recession, and become stronger for it.


If you’re interested in Tactical Transparency, look for it in April from us. I’m sure you’ll find it to be an essential part of your business book library.


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