Soundview Executive Book Summaries

Tweet Up
February 23, 2009, 6:37 PM
Filed under: Marketing, Social Media | Tags: ,

The social media phenomenon Twitter just can’t shake its popularity—and honestly, is that a bad thing?


Now, fresh off the press from John Wiley & Sons comes Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm, New York Times bestselling author. 

Comm is back, and aiming to show business leaders how they can use Twitter to gain a competitive advantage in the marketplace. And who better than Comm, an Internet marketing and Web innovation expert, to lead readers on the path toward integrating Twitter into marketing strategies, expand product/service awareness, authentically create excitement about their companies, and much more.


But that’s not all—as they would say in those late night infomercials—Twitter Power also contains case studies, something that might come in handy for anyone who needs to give hard and fast evidence about how Twitter can produce returns.


The book, which hit bookstore shelves on Feb. 17, has done well on, gaining a rank of 5 stars. If that’s not enough to convince you to take a look at this book, perhaps a testomonial from the back of the book will help:


Chet Holmes, business consultant and strategist, author of the No. 1 business bestseller The Ultimate Sales Machine says, “When Joel Comm speaks about anything to do with making money on the Internet, I listen. If you want to learn what you need to know for your business to profit from Twitter, you will find it in the pages of this excellent guide.”


Stop by and visit Soundview on Twitter.  And, if you’re looking for some marketing guidance, but would rather stick with something a bit more traditional than Twitter, take a look at Soundview’s latest collection.


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