Soundview Executive Book Summaries


It Slices! It Dices!
March 16, 2009, 1:01 PM
Filed under: Books in General, Marketing | Tags:

Just recently I had the director of online marketing at HarperCollins drop me a quick note, informing me of a couple new titles the publisher has coming out. It’s always nice to get the scoop. I wanted to share one with you today, one that you might regularly brush off,  just as you flip by them on the TV.

 

What am I talking about? DRTV, also known as direct response TV, or better yet, infomercials.

 

Due out before the end of March is But Wait … There’s More!: Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink by Remy Stern.

 

From the e-mail that was sent to me: “Stern’s eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There’s More! will ensure that you never look at those too-good-to-be-true deals the same way again.”

 

Yes, we might all laugh at them, but according to a February New York Times article, they are making profits steadily and heading into prime time more often. Just the other night I saw a quick spot for the Tomato Tree …wow 60 pounds of tomatoes…suddenly I have a craving for a BLT.

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