Soundview Executive Book Summaries


Why Stop With Earth Day?

If you printed out this installement of the Soundview Editor’s Blog, shame, shame! After all, today is Earth Day, and in the ever-expanding global consciousness of all things green, we shouldn’t forget that it’s the small things that make a difference. The  notion of environmental awareness is much-discussed, but where does it actually lead? If we’re operating under the age-old adage of actions speaking louder than words, Earth Day is as good a day as any to take a long look in the mirror.

Just like so many areas of our lives, be it eating right, getting regular, strenuous exercise or going for routine medical check-ups, being green is a great idea that’s often difficult to put into practice. Who hasn’t had their feet burned on the infamous path paved with their good intentions? Making the correct decisions for the Earth can be time-consuming. It takes an effort to do simple actions like separating one’s trash or replacing every light bulb, not to mention remembering reusable grocery bags every time we set out for the store. These actions are just the basics.

It’s far more likely that people are more concerned with money than with time. The media is starting to pick up on this notion, and it’s no surprise that when put to a vote, the real “green initiative” is conserving the paper in our wallets. Fortunately, there are many companies who are working very diligently to benefit consumers and the environment at the same time. The more effort companies put into making environmentally-friendly practices a benefit to consumers, the better everyone will be in the long run. Now that’s an Earth Day wish we could all make together.

Lest you think I’m looking to cast stones from my glass-lined editorial pulpit, we’re trying to do our part as well. Check out our new collection, The Business of Green, and help your company take affordable, proactive steps to making smart choices for your business, your customers and the environment. We’re featuring 11 key summaries of top business titles with an environmental edge. What’s more, this collection is only available electronically. Like I said, it’s the small things that make a difference.

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