Soundview Executive Book Summaries

A Fine Time for Striking Out on One’s Own

There’s so much concern anymore about the state of the average company that executives can’t help but wonder if they’ll be in their current jobs by the end of the quarter. However, there is some good to come out of an era of turbulence.

Let’s face it, people like to take notice of problems at their companies. You probably have a small list yourself. Who hasn’t said to him- or herself, “If I was the president of this outfit, I’d make this change”? Fortunately, times of economic hardship are often the moments when people decide to strike out on their own. This can be the result of a dismissal from their current position or the desire to leave the firing range before the crosshairs fall on them. Either way, I have a sneaking suspicion that a couple of the next great success stories will get their start during this era of difficulty.

With that in mind, we’ve got something special for you iPhone fans. We’ve got a new application that includes three stellar summaries about the business of being in business for oneself. Soundview’s Entrepreneurship Vol. I app includes three excellent titles:

NEVER BET THE FARM by Anthony L. Iaquinto and Stephen Spinelli Jr. This book celebrates entrepreneurship in its entirety, presenting a framework that can help entrepreneurs reduce risks and simplify decision-making. It is at once both encouraging and cautionary, but neither a textbook how-to nor an inspirational tome lacking substance. “We’re living in a world with unimaginable adversity and invisible threats,” writes Iaquinto. “Why should entrepreneurs be any different from a sailor who stows a well-stocked emergency pack or a mill worker who puts a little bit aside each month for a rainy day or a Boy Scout following his motto, ‘Be prepared?’”

THE ART OF THE START by Guy Kawasaki. In The Art of the Start, Guy Kawasaki writes that his goal is to help you use your knowledge, love and determination to create something great without getting bogged down in theory and unnecessary details. At Apple in the 1980s, Kawasaki turned ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, he has field-tested his ideas with dozens of newly hatched companies. In The Art of the Start, Kawasaki takes you through every phase of creating a business, from the very basics of raising money and designing a business model through the many stages that will eventually lead your company to doing the right thing and giving back to society.

HOOVER’S VISION by Gary Hoover. Gary Hoover, the founder of BOOKSTOP, Inc. and Hoover’s Inc., lays out a plan that can turn an enterprise into a success by showing entrepreneurs how to address inputs with an open mind, and see more than what others envision. Demonstrating how leaders can recognize the importance of history and trends, Hoover drives business owners to create and feed a clear and consistent vision, and helps them find the essential qualities of entrepreneurial leadership.

Take at peek at these three titles and let your iPhone help you open your mind to the idea that you can be the next big entrepreneur. We believe! So should you.


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