Soundview Executive Book Summaries

The Heart of Trust

I make it a point to always put my personal politics aside when I sit down to write this blog. But I’ll admit it can be difficult to come off non-partisan, even when writing about subjects that seem devoid of politics. Sometimes I’ll stumble across a headline that I think would make for decent material, like this one that I read today. Then, I think twice because I want this blog to be free of the arguments that clog up so many blogs and message boards.

So, let’s just say that one of the issues at the heart of the above story sparked me to write about trust. A quick title search, courtesy of our friends at Barnes & Noble, brings back more than 2,500 business books relating to the subject of ethics alone. The word “trust” generates more than 500 results. It’s such a delicate subject area in the realm of business. Unfortunately, it seems as though the public stands on one cliff, businesses stand on the opposite cliff, and a mighty chasm divides the two. Actually, it’s somewhat unfair to paint business with a broad brush. Even amongst individuals, the trust level hovers somewhere less than 50%.

Surprisingly, the U.S. is actually one of the more trusting nations in the world. Check out the findings of this social trust survey conducted by the Pew Research Center. There’s some interesting reading in this report, although, it mainly deals with person-to-person trust, not person-to-business. Either way, the financial industry certainly hasn’t done its best to aid consumer trust over the last several years.

One person who is an absolute expert on trust is author Stephen M.R. Covey. We’ve previously summarized his book The Speed of Trust. As he notes, trust is the one thing that changes everything. We’re pleased to announce that he’s about to bring his message of trust directly to our subscribers!

Stephen will be joining us on Tuesday, June 9 at 2:00 p.m. (EST) for our next edition of Soundview Live. Click here to learn more about Soundview Live and to see how you can sign up and join us for an hour of great conversation and insight. Stephen is a dynamic speaker and you’ll gain a lot from listening to this event. Trust me.


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