Soundview Executive Book Summaries


The Apple of Our “i”

OK, raise your hand if the highlight of your week will be the release of the next version of the iPhone? I have to admit, for all of my forays into blogging, mp3s and online commerce, I’m a little behind the times when it comes to phones. My kids love nothing more than to poke fun at my heavy-handed attempts at text messaging. Feel free to raise your hand if this has happened to you as well. I’m just looking for a little sympathy.

The point is that Apple is on the verge of vaulting yet again to the front pages of news Web sites everywhere. This will no doubt have ramifications for us at Soundview. How? As you can imagine, to arrive at the 30 best business books each year, we look at thousands of submissions. I do not exaggerate. The post office and various private couriers know our address by heart. From these piles of books, we whittle our way down to the top 30. When it comes to books that deal with marketing , leadership and change management, Apple is frequently the top case study mentioned in these volumes. The company’s ability to reinvent itself from what many considered a secondary computer producer to a cutting-edge purveyor of revolutionary technology is nothing short of astonishing. So, I fully anticipate that Apple launching yet another version of the product that many felt would never fly (“Apple? In the phone business?”) will lead to more books landing on our desks. The more success Apple generates for itself, the more business authors and analysts try to dissect its methods for purposes of reproduction.

Oh, and for those of you who originally raised your hands about the iPhone release, did I mention that Soundview is offering a FREE iPhone app right now? Click on this link and take advantage of this limited-time offer while you can!

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2 Comments so far
Leave a comment

I love the iPhone application. It is so easy to use. I hope you will consider making this a way for Soundview subscribers to receive their book summaries. It is so much more convenient. (please)

Comment by Kathy

Kathy – Thanks for the comment. We have certainly received a great deal of interest in our iPhone apps, and you’re not the first to ask about us delivering our subscriptions in this way. We’re currently researching the best method to deliver our subscription product via the iPhone. There are limits to the technology at present, but we’re hoping to make an iPhone-delivered subscription available soon.

Comment by soundviewsummary




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