Soundview Executive Book Summaries

Under the Media’s Watchful Glare

The skill and labor involved in creating a business book is something which not everyone is able to comprehend. Maybe it’s just my personal (and professional) pride, but as far back as my college years, I used to bristle at the suggestion that because people are able to type, they are able to write. The process of researching and writing about a particular topic requires dedication and a copious amount of patience to ensure that the message is clear and accurate.

Not taking the proper amount of care can sometimes result in swift and direct criticism. For an example, take a look at this article from Business Week magazine. The writer of this piece makes some strong allegations against Michael J. Silverstein and his co-author Kate Sayre. While Silverstein and Sayre’s book isn’t creating furor on-par with author James Frey and his much disputed memoir  A Million Little Pieces, the veracity of  Women Want More is being questioned.

In our ever-vigilant need for full disclosure, I can tell you that we previously summarized one of Silverstein’s books. We chose Treasure Hunt as a January 2007 summary because of its strong study of the changing consumer market. While we never found any of his arguments to be lacking in factual accuracy, the issues raised by Business Week are troubling.

I will be interested to see if this current controversy brings any additional attention to Silverstein and Sayre’s book. I will, of course, keep you posted should anything arise. In the meantime, check out Treasure Hunt. It’s a great read for marketers as they deal with the crunch of the fourth quarter.


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