Soundview Executive Book Summaries

Can We Take a Double-Dip?

Philip Kotler and John A. Caslione, authors of one of our more popular summaries of 2009 Chaotics, must be nodding with grim recognition that we continue to operate in, as they described it, “The Era of Turbulence.” I get the distinct impression that their book will be one of the summaries that continues to attract reader interest well into 2010.

This Reuters article notes President Barack Obama’s warning of the possibility of a “double-dip” recession. The United States is faced with a difficult road if it hopes to both use the power of government to spur economic recovery while also limiting the debt that the government takes on in the process. Obama’s upcoming forum on ways to lower the unemployment rate should give some indication of how feasible it will be to create job growth without increased debt.

The notion of this “double-dip” into recession is something that makes me glad we decided to summarize Geoff Colvin’s The Upside of the Downturn in our December 2009 edition. During our vetting process, we often debate a book’s shelf life because we want to ensure that our readers receive summaries to which they can return again and again. The shelf life of The Upside of the Downturn is a bit of a “good news/bad news” situation. The bad news will be if the U.S. economy does, in fact, take a second dip. The good news is Colvin’s book is an excellent resource for understanding how to navigate the unruly waters of the economic situation and prosper in the end. When we selected this book, I would argue that we chose it because it addressed an immediate need of our subscriber base. Much like Chaotics, our summary of Colvin’s book may prove to be one that sticks around  beyond even our own expectations.

You can check out The Upside of the Downturn as well as our other December summaries by visiting us at


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