Filed under: Books in General, Career Skills, Sales | Tags: books, Business, business book, business books, Career Skills, Executive Book Alert, Go-Giver, Sales
Part of our weekly routine in the Soundview editorial department is to keep an eye on business book reviews that appear in other publications. We always feel a bit gratified when we see our peers touching on the same titles that populate Soundview’s various review outlets. While our main focus is summarizing the 30 best business books that are published in a given year, we use our reviews as a way to keep subscribers (and potential subscribers) current on books we believe could prove useful to executives.
As I was scanning various publications this week, I came across a review of the book Go-Givers Sell More. Authors Bob Burg and David Mann wrote this book as a follow-up to their 2007 business parable The Go-Giver. Business books that incorporate fiction as a means of instruction tend to polarize audiences. For those that enjoy business parables or fables, The Go-Giver is one of the more memorable books to come along. With Go-Givers Sell More, Burg and Mann smartly address the question that most detractors ask upon hearing about a business parable: “How does this apply to the real world?” It’s a worthwhile read and is already proving popular with people who had a resistance to the original book. It’s important to point out that while the original book could be read in an afternoon (it’s a little less than 150 pages), knowledge of The Go-Giver isn’t a prerequisite for the sequel.
The main reason I checked out The Dallas Morning News‘s review of Go-Givers Sell More was to see how it compared to our review of the book in Soundview Executive Book Alert.
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