Filed under: Books in General, From the Editor, General Business, Leadership, Marketing, Uncategorized | Tags: books, Business, business book, business books, Career Skills, Hands-On Management, Leadership, Marketing, Strategic Management
Whether you’re a Soundview Subscriber or looking to become one, May is going to be a great month. The May summaries are now available online! We’ve got three must-read summaries of books packed with need-to-know business concepts and skills.
First up is Soundview’s summary of Adam L. Penenberg’s book Viral Loop. The growth of a company used to be planned in years. Technology has blessed commerce with the ability to shorten the growth cycle to months … and with dramatic results. Penenberg examines the viral nature of exponential online growth in a book that offers powerful strategies for executives.
Up next is a sequel three decades in the making. Jack Trout and Steve Rivkin’s Repositioning is an in-depth follow-up to a concept Trout briefly mentioned in his 1980 classic Positioning. Trout, the author of the landmark title In Search of the Obvious, brings his no-nonsense take on marketing to the topic of handling the “Three C’s” of business: competition, change and crisis. Readers may be surprised to learn which of the three Trout views as the most important to master.
Finally, we round out Soundview’s May edition with Brian Tracy and his latest release How the Best Leaders Lead. Tracy has an excellent reputation of teaching even the most veteran leaders a few new skills. This summary is no exception, as one of the top management experts of all time reveals critical insights for competing in today’s business landscape. Tracy has a long history with Soundview and it’s great to be able to feature his latest work.
If your schedule has you shouting “May Day!” let Soundview save you time while increasing your knowledge.
Filed under: Guest Blogger, Human Resources, Leadership, Uncategorized | Tags: books, Business, business book, business books, Career Skills, Guest Blogger, Hiring, Leadership
One of the most important aspects of an executive’s arsenal of skills is the ability to make smart hiring decisions. I contacted management expert Gerry Czarnecki for more information. He provided this guest blog post with some essential tips on hiring.
How to Hire
By Gerry Czarnecki, author of Lead with Love
Most leaders know that the most important, and possibly most difficult decision they will make is also the first decision they will make: the hiring decision. Unfortunately, most leaders are also simply not well prepared to make that decision. All too often, the bright, articulate and outgoing leader will make one fatal mistake in an interview process: talking too much. In an interview, the leader should spend 5% of the time talking and 95% of the time listening. If not, you’re not interviewing, you’re making a speech.
But assuming you are listening, how do you look for the right qualities in a candidate? My most important technique is to do a behavioral interview and listen intently. I also use aggressive follow-up questions to drill down on the experiences of the candidate. Here are some qualities you want in an ideal candidate:
1) Values – Does this person share our organizational values? If not, then he or she will eventually be a misfit.
2) Intelligence – It makes no sense to hire somebody who does not have the intellect to understand and complete the complex task of our modern world based in technology and an expanding base of knowledge.
3) Desire – You want someone with the drive to achieve.
4) Communication – In an organization, all associates must possess the ability to communicate complex ideas in a simple way. I always try to distinguish people who talk from people who communicate.
5) Logic – The application of logical thinking and the ability to look for root cause of results is an essential trait in today’s competitive business landscape.
If you’re hiring a manager, there is one additional, essential quality to consider: the capacity to Love. This trait is in line with my message in Lead with Love. The core concept of the book is essential to a successful leader. Leaders must see their staff as humans first and resources second. Leaders can not allow themselves to be biased by the idea of liking or disliking individuals, they must love all their staff as humans. The well-being of all associates and the ability for the organization to achieve its goals is driven by the team is what creates the jobs and keeps them viable.
With over 40 years of experience as a leader, Gerry Czarnecki has been consistently committed to sharing his experience and vision by coaching organizations to achieve peak performance. Czarnecki helps companies achieve success by teaching effective leadership, focused strategy, superior organization and sound financial management.
For more information visit Gerry online at these sites:
And don’t forget Soundview’s newest summaries! Click here to see what”s new.
Filed under: Books in General, Conference/Event, Customer Service, Soundview Live | Tags: books, Business, business book, business books, Conference/Event, Consulting, Customer Service, patrick lencioni, Soundview Live
What would happen if you told your best clients the truth … about their operation, about your own company’s mistakes, about your company’s strengths and weaknesses?
Have you ever wondered why your organization feels the need to appear perfect to its clients but accepts it when the client makes a mistake or causes frustration?
This Friday, our next installment of Soundview Live will delve into these questions and much more. Join us on Friday, April 23 at Noon (Eastern) when Soundview presents New York Times best-selling author Patrick Lencioni. Patrick’s presentation Overcoming the Fears that Sabotage Client Loyalty serves as a preview to Soundview’s upcoming summary of Lencioni’s latest book Getting Naked: A Business Fable About Shedding the Three Fears that Sabotage Client Loyalty.
Lencioni will provide attendees with insights into the fears that cause our attempts to retain clients to backfire. I’ve listened to some of the preview materials and I can say that Lencioni isn’t kidding when he says the principles of naked service will make many people uncomfortable. However, he points out that this discomfort forces us to stay in a safe place, and safe places mean a complete lack of progress.
Tune in and let Patrick Lencioni and Soundview Live help your organization shed its fears. And remember, subscribers attend FREE!!
Filed under: Books in General, Career Skills, Economics, From the Editor, General Business, Global Management, Hands-On Management, Innovation, Strategic Management, Success | Tags: books, Business, business book, business books, C.K. Prahalad, Global Management, Hands-On Management, India, Innovation, Leadership, management, Strategic Management, strategies, Success
Soundview was saddened by the news Friday of the death of management guru C.K. Prahalad. In addition to his writing and consulting exploits, Prahalad served as a professor at the Ross School of Business at the University of Michigan. While many students benefited from his tutelage, Prahalad treated the globe as his classroom. As noted in this report from The Wall Street Journal, Prahalad was a champion for the poor and viewed the impoverished as a vital part of the future of global commerce. He wrote about this subject at length in his 2004 best-seller The Fortune at the Bottom of the Pyramid, a book Soundview reviewed upon its release.
Prahalad was an excellent collaborator and produced two key works summarized by Soundview. He worked with Venkat Ramaswamy to create The Future of Competition, a book that delved into the role of the customer in the value creation process. In more recent times, Prahalad teamed with M.S. Krishnan to produce The New Age of Innovation. This book helped executives handle the crisis of the demand for instant gratification in their companies’ innovation efforts. Customers and resource providers need to be connected in a flawless, real-time solution. In a world where innovation theory shifts with each passing month, Prahalad’s book still retains valuable insights for executives.
Prahalad’s theories and management consultation were a vital part of connecting his native India with the industrialized West. His passing after a brief illness brings to a close a career that left an important imprint on the global management community. Prahalad was 68 years old.
Filed under: Books in General, Brands, Internet, iPhone app, Technology | Tags: books, Business, business book, business books, Internet, iPhone app, Technology
This post will certainly require a little audience participation (if you kind folks are up for it). Send me a comment and let me know if you ever noticed this little idiosyncrasy before. In many advertisements for Apple’s iPhone, the time displayed on the phone is 9:42. Sharp-eyed viewers and Apple fanatics have speculated as to the hidden meaning of the clocks always reading 9:42. Is this some sort of code communicated to the masses at the request of Steve Jobs?
According to this article from PC World, the mystery has been solved, and the reason for the repetition of 9:42 in every ad couldn’t be more simple. Marketing, at its core, is the art of making an impression. Sometimes the power of digital suggestion is all that’s required to lend a helping hand to the effort. I’m sure that some people will search for examples where 9:42 isn’t displayed, while others (like the person who responded to the PCW article) will debunk the Apple rep’s explanation.
This isn’t the first instance of consumers speculating over the time displayed in an ad. For example, if I mentioned the time 10:10, would you know where you see it most? For decades consumers have questioned why 10:10 is the time displayed on the face of a watch in any watchmaker’s advertisement. The theories on this are numerous. My personal favorite, which you may have heard before, is that 10:10 is displayed as a tribute to President Abraham Lincoln. People who subscribe to this theory claim that Lincoln died at 10:10 p.m. on April 14, 1865 from the gunshot wound he received from John Wilkes Booth. By various accounts, this is completely inaccurate. Lincoln is believed to have expired at 7:22 the next morning. The most likely reason for 10:10, as far as I’m concerned, is the ability to display the watchmaker’s brand name without obstruction.
One thing about the iPhone that’s certainly not a mystery is the popularity of its applications. Soundview has some great apps for your iPhone, including a FREE “Top Business Summaries” app.