Soundview Executive Book Summaries


A Revealing Event on the Horizon

I noticed this article from The Wall Street Journal concerning the drop-off in sales for Constellation Brands. With the economy still in a state of flux, one can never tell what the headlines will reveal in the business section. The economic pressures companies are experiencing in the current climate can cause them to take dramatic actions. There are some who argue that what a company really needs in this situation is to strip down its operation as it applies to customers and focus on the essentials.

One expert who feels strongly about this subject is author Patrick Lencioni. His new book Getting Naked helps businesses overcome the fears that cause companies to unintentionally sabotage client loyalty. Lencioni delivers his message through his preferred medium: the business fable. This is the same technique that powered his previous books, including The Five Dysfunctions of a Team and Silos, Politics and Turf Wars. Lencioni’s mastery of this technique enables him to craft an engaging story that draws readers in and allows Lencioni to set-up his message.

While the folks at Constellation Brands search for answers, I’d suggest anyone interested in increasing service to customers could tune in to our next edition of Soundview Live. Lencioni will be with us on Friday, April 23 at Noon (Eastern) for an hour of discussion on how to bring about Naked Service for the good of your clients … and your business.

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