Soundview Executive Book Summaries


The App You’ve Known For All These Years

I noticed this piece from PCMag.com that discusses Apple’s attempt to keep up with demand for the iPad and iPhone 4. Apple is blessed with a rare commodity built into its audience; its consumers have patience. While many businesses would love to be in the enviable position of having a backlog of orders, this can occasionally panic successful companies. The traditional theory states that every day a customer waits for an order is an opportunity for a vendor of a similar product to steal him or her away. However, since the iPhone is a much a status symbol as it is a technology tool, people are willing to wait.

But does the innovative company’s modern image as the king of cool equate to being bulletproof? Not necessarily.

I stumbled across a great video yesterday that offers a unique vision of what could happen to Apple. Rex Crum, a technology correspondent for The Wall Street Journal‘s MarketWatch Web site, found a way to tie together two entities that left massive footprints on the cultural landscape: Apple and The Beatles. Crum points out that Apple hasn’t really suffered a setback since it revolutionized music with the introduction of the iPod. He claims The Beatles also enjoyed an uninterrupted string of successes until the late-1967 television film Magical Mystery Tour. Longtime fans of either entity could easily poke holes in this argument, but I prefer to focus on the picture Crum is attempting to paint with his broad, broad brush.

Success, adoration and loyalty, whether in business or music, carry a heavy set of expectations. I think Crum misses a key point about the upside of groundbreaking success. Being a member of the absolute elite also endows those entities with an extra amount of forgiveness on the part of the audience. I don’t necessarily agree with Crum that the initial problems with the iPhone 4 could signal the start of a trend. Apple has a way of making even a bad situation work in its favor.

What’s funny about Crum’s comparison is that he ignores the long-standing feud between his two subjects. You can’t find an original album by The Beatles on iTunes. But guess what you can find? Soundview iPhone apps.Which one is your favorite?

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