Soundview Executive Book Summaries


The Untouchable Goal

One of my favorite Twitter feeds to keep tabs on belongs to our friend Marshall Goldsmith. Take a peek for yourself by clicking this link. He lives up to his reputation as one of the premiere coaches in business by providing daily insights and what I like to call “mini motivators.” I found myself thinking a little bit about a statement he put up today about the psychological perception of achieving a goal.

The original Twitter post said, “We think that achieving a goal will make us happy, ignoring the fact the goal line always moves slightly beyond reach.” Be honest. Do you feel this way from time to time? It’s no coincidence that Goldsmith concludes this thought with a link to his book Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It. Throughout this book, Goldsmith takes a different perspective on motivation and reward. There are some that theorize that successful people are driven by a state of perpetual hunger. It’s based on the notion that there is always a new mountain to conquer and successful people never rest on their accomplishments. Goldsmith’s Twitter post reinforces an idea he discusses in Mojo that searching for fulfillment solely based on achieving a goal can lead to the endless pursuit of the unachievable.

Would you like to know what Goldsmith really believes is the secret to Mojo? Check out Soundview’s summary of Mojo to learn more about what drives people to success and fulfillment. Also, if you’re adding Marshall to your “following” list on Twitter, why not add Soundview, as well? It’s a great way to stay up-to-date on new blog posts, E-Book news and the latest events at Summary.com.

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