Soundview Executive Book Summaries


Shoot for PAR in Plugged

Today’s guest blog post comes from Krissi Barr, president of Barr Corporate Success.

In the real world, a crisis can crawl out from under a rock at any time. The bigger the problem, the more important it is to have a swift and accurate response.

Ideas for how to deal with such a crisis can also emerge from an unlikely place, as is the case in my book Plugged. My co-author Dan Barr, senior executive at Cintas, and I created a fast-paced business fable in which the protagonist’s passion for golf turns out to be the mysterious but ingenious source of inspiration.

Only hours after his boss leaves for a weeklong vacation, Chet McGill, the dedicated VP of Sales at AlphaMax Manufacturing, gets thrown for a loop. His company’s biggest client is seriously considering switching to a competitor, and it’s up to Chet to rally the troops. Faced with the biggest crisis in his career, Chet discovers what’s most important to his customer — and his company — through inspiration he finds on the putting green.

At its core, Plugged is about digging out and getting the right things done. The central message Chet learns is that he needs to shoot for PAR. This is not “par” in the golfing sense, but in a simple methodology based on three proven principles:

Prioritize — Focus on what matters most. Chet learns he has to concentrate the entire company’s efforts on the most critical elements in order to hold on to their largest customer.

Adapt — See change as an opportunity. The world is changing rapidly and only those who can quickly adapt to those changes will survive.

Responsible — Take ownership of the outcome. Only when each member of the team accepts full accountability for their actions are they able to turn the tide.

Everyone measures success differently. You may measure success by leading your company to growth and prosperity. Maybe your view of success includes sending your children to college or finally having the lowest score in your golf foursome. However you define it, Plugged is a road map for you and your entire team on how to dig out and get the right things done.

Krissi Barr is president of Barr Corporate Success, a business consulting and coaching firm specializing in strategic planning, implementation, leadership coaching, and training. Visit http://www.PluggedTheBook.com for FREE tools, including an assessment to see how well you get the right things done and a planning and implementation scorecard.

For more business fables including Patrick Lencioni’sSilos, Politics and Turf Wars” visit Summary.com.

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