Filed under: Books in General, From the Editor, General Business, Marketing | Tags: AirTran Airways, Book Review, Book Summary, books, Business, business book, Business book summary, business books, Customer Service, management, Marketing, Overpromise and Overdeliver, Rick Barrera, Soundview Summary, Southwest Airlines, Success, Summary.com
One of the big headlines today is Southwest Airlines’ purchase of budget competitor AirTran Airways. As this article from Businessweek indicates, the prevailing thought is that Southwest had little choice but to buy AirTran. Sources have indicated that AirTran offers Southwest the opportunity to put its planes into previously unavailable airports in Mexico and Latin America. In light of the fact that Southwest will soon face the massive United/Delta merger, the company needs every advantage to still maintain its position as a moderately priced domestic carrier.
One aspect of its business that has always separated Southwest Airlines is its commitment to customer service. This is probably best highlighted by the company’s recent (and emphatic) campaign to promote its lack of fees for a customer’s first checked bag. I personally love the latest ad in which a Southwest employee, posing as a law enforcement officer, states that a competitor’s full plane means that Southwest’s rival makes “$20,000 profit” from its baggage fees. While viewers who read the commercial’s disclosure will see the scenario which creates the $20,000 figure, Southwest is relying on the fact that the average person will listen rather than look. When put in those terms, a “greedy” competitor scams passengers for $20,000 worth of baggage fees while Southwest graciously lets their bags fly for free.
This ties into Soundview’s new summary of the revised edition of author Rick Barrera’s book Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences. Barrera points out that business frequently underpromise customers in the hopes of overwhelming them by overdelivering during the transaction. Southwest is recognized as a company that follows Barrera’s strategy to overpromise as well as overdeliver. The no-fee policy for the first checked bag is rapidly becoming the hallmark of overdelivering in the airline industry.
Filed under: Uncategorized | Tags: Book Review, Book Summary, books, Business, business book, Business book summary, business books, Jennifer Colosimo, Stephen R. Covey, Summary.com
How often during the course of a year do see an article about job satisfaction? While no one would ever say that there is an upside to our current economic situation, it is interesting to note that times of economic hardship can sometimes quell the discussion of happiness on the job. In tough times, any job appears to be a great job.
However, there are those that would argue that even economic hardship is no excuse to stay in a job that doesn’t bring satisfaction. After all, in the relationship between a dissatisfied worker and his or her employer, neither side is truly getting what it wants. Wouldn’t it be more satisfying to have a career that not only brought personal satisfaction but also helped a company to achieve its goals? Nothing should prevent an individual from attempting to find this type of career now. Why wait another day?
Fortunately, one of Soundview’s newest summaries addresses this idea. Our long-time friend Stephen R. Covey and co-author Jennifer Colosimo provide a must-read guidebook to finding one’s way to a better, more fulfilling career in the Soundview summary of Great Work, Great Career: How to Create Your Ultimate Job and Make an Extraordinary Contribution. If you’ve ever wanted to go beyond the traditional role of employee and find your way to your ultimate job, this summary is a great place to start!
If you’re not currently a Soundview subscriber, Great Work, Great Career is a terrific reason to start a subscription. Don’t forget, all of Soundview’s summaries are available in eight digital formats.
Filed under: Books in General, From the Editor, General Business | Tags: Book Review, Book Summary, books, Business, business book, Business book summary, business books, Soundview, Soundview Summary, Summary.com
As summer fades into fall, so many businesses hunker down for the push toward the end of the year. Why should children be the only ones to go back to school this season? Now is a great time to increase your executive learning portfolio. Soundview has three great new summaries that are now available to get you started:
Great Work, Great Career by Jennifer Colosimo and Stephen R. Covey: Do you have a good career, a mediocre career, or a great career? How do you know? And how do your create a great career? The most respected business thinker of our time, Dr. Stephen R. Covey, and change consultant Jennifer Colosimo offer a complete handbook for anyone seeking answers.
Open Leadership by Charlene Li: In Open Leadership, Charlene Li (the coauthor of the bestseller Groundswell) offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while maintaining control.
Overpromise and Overdeliver by Rick Barrera: The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today’s most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.
Be sure to visit Summary.com to learn more about these and other great summaries!
Filed under: Books in General, Conference/Event, From the Editor, General Business | Tags: Book Summary, books, Brian Tracy, Business, business book, Business book summary, business books, Career Skills, Conference/Event, Soundview Live, Success, Summary.com
Just wanted to put up a quick reminder to everyone that you still have time to sign up for Soundview Live featuring Brian Tracy! The event takes place tomorrow, Tuesday, September 21 at Noon (Eastern). It is your exclusive chance to hear one of the world’s foremost experts on business and excellence give you all-new insights into how your business can make even this tough economy one in which to shine.
Brian will deliver his presentation “Seven Ways to Maximize Your Profits” and debut content from his upcoming, sure-to-be bestseller Now Build a Great Business. Don’t forget that Soundview Live is your unique opportunity to ask best-selling authors questions that relate directly to your own company. Needless to say, Brian’s schedule demonstrates that he’s one of the most in-demand business and personal consultants on the planet. Grab the opportunity while you have it and sign up to be a part of our online audience.
And as I always remind everyone, if you are a current Soundview subscriber, this event is FREE! Also, if for some reason you miss your chance to hear the event live, an archived link of the event will be made available in the coming weeks.