Soundview Executive Book Summaries


Is Black Friday … Overrated?

Consumers … start your engines! I wanted to start off this Soundview blog post by saying that Americans are preparing for “The —– —- of Shopping,” drawing an analogy to “The Big Game” that takes place at the conclusion of every football season. But as too many marketers are painfully aware, there is one organization that is very sensitive about anyone coupling the noun”bowl” with the adjective “super”.Maybe the more accurate correlation is to compare Black Friday to the Daytona 500. Consumers line up in the starting grid and when the green flag waves, the rush begins. Inevitably there are bound to be a few accidents along the way.

This year’s celebration of mass consumption is renewing debate about the relevance of Black Friday. In an era when more and more people do their shopping online, the need to camp out in the hopes of snagging a  discounted item is coming under scrutiny. Here’s an article from a CNN columnist who posits that the best deals are already (0r soon to be) online. This is particularly the case if one is shopping for electronics. As the article indicates, there is a prevailing belief that some of the best deals are only found online. Online shopping is predicted to rise 9 to 16 percent this year, more than four to eight times as much as brick-and-mortar retail shopping.

Soundview is doing its part to make your holiday shopping a little easier. If you visit Summary.com right now, you can take advantage of Soundview’s Holiday Offer. Buy one gift subscription to Soundview Executive Book Summaries and get a second gift subscription FREE! There are three subscription options from which to choose.

Plus, you might be interested in the special drawing for one of this season’s most-wanted gifts, if you buy a gift subscription.

If you’ve got a busy executive on your shopping list, skip the travel mugs, laptop cases and smartphone skins and give him or her comprehensive coverage of the 30 best business books of the year in eight digital formats.

Happy Thanksgiving, folks!

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1 Comment so far
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No matter what other festivals. Use your time and money is very important.
Is something that should not be overlooked. Because with the Information Economy is not good
But for the Festival is black friday and cyber monday range.
Uoboui because the product must be sold out. Usually a lot cheaper.
Products should be selected. Electronics Appliances or engines.
Which are more expensive and difficult to find even more important to it.
A courtroom, if you buy a commercial Si at a cost that was before without hurting anyone in the shop.
Or department stores in your heart. You just sit at a computer screen at home, it can order the product.
We have a good time with black friday and cyber monday.

Comment by chayaphol




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