Soundview Executive Book Summaries

Why Wait for a Seismic Shift?

One of the most highly anticipated summaries that Soundview Executive Book Summaries featured during the past several months was Macrowikinomics: Rebooting Business and the World by Don Tapscott and Anthony D. Williams. The book is the result of extensive research that looks at the real-world applications of mass collaboration. Tapscott and Williams examine the seismic shift away from the methods of the Industrial Era in a variety of industries. The mass collaboration tools available online have increased the speed at which change occurs and infinitely multiplied the amount of opportunity for people to work together to solve problems.

During the editing process to create the Soundview summary, I said on several occasions that Macrowikinomics was one of those special books that has the potential to change the way many companies do business. Based on the number of subscribers who have downloaded the summary, I can see that I wasn’t alone.

Soundview’s subscribers aren’t the only folks who have expressed enthusiasm over Tapscott and Williams‘ work. There’s one Web site that is featuring truncated sections of Macrowikinomics in the form of blog posts. These articles began in early November and are scheduled to continue well into 2011. However, by the time the series of 12 posts are completed, most executives will likely have already read Macrowikinomics.

As far as I’m concerned, there’s no reason to wait. The information Tapscott and Williams provide includes tips that you’ll want to implement before the first quarter of 2011 ends. The Soundview Executive Book Summary of Macrowikinomics is available now. It includes the authors’ coverage of innovation, education, media and the public sector all in one time-saving package. To maximize your convenience, the Soundview business book summary of Macrowikinomics is offered in eight digital formats.

And if you haven’t read Tapscott and Williams’ first book Wikinomics: How Mass Collaboration Changes Everything, Soundview also offers a summary of that classic title.

Visit Soundview online at to learn more. While you’re there, check out some of the newest books available in summary format.


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