Soundview Executive Book Summaries

How We Make Our Living

I feel as though it’s been awhile since I’ve written this phrase but … as you know, the Soundview Executive Book Summaries Editor’s blog is a place where politics are not discussed. If we refer to anything of a political nature, it is because it must in some way apply to business books. Now, with that li’l disclaimer out of the way to satisfy the folks in legal …

If you watched the State of the Union address last night, I’m sure there were moments that caused you to react (whether positively or negatively). One such moment that I found inspiring is a quote that is devoid of political rhetoric. Here is the quote from President Barack Obama:

“In America, innovation doesn’t just change our lives. It is how we make our living.”

It reminded me of a book by author Adam Richardson called Innovation X: Why a Company’s Toughest Problems Are It’s Greates Advantage. One of the central principles of this book is Richardson’s argument that innovation is a term that’s widely used but frequently misunderstood. He also points out that attempts to create a formal process for innovation have been unsuccessful. Innovation is a mysterious entity but, as both Richardson and President Obama indicate, one that is essential to the economic future of the United States and the globe.

Richardson delves into a set of issues known as X Problems, a new variety of challenges that are proving problematic not only to business but to the ability of companies to innovate. Innovation X is one of the better books on innovation to be released in recent years. Richardson explores areas of thought that are essential to any company looking to gain a stronger foothold on the shifting sands of today’s economy.

The Soundview Executive Book Summary of Innovation X is available by clicking this link or by visiting

Follow Soundview on Twitter @businessbooks.


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