Soundview Executive Book Summaries

Change: The Limitless Horizon

The announcement today that Egyptian president Hosni Mubarak is stepping down after 30 years in power means a period of uncertainty will commence in the Middle East. Egypt is the latest country in the region to undergo demonstrations and a shift in power. There have been hundreds of media outlets that have pointed out that Egypt will most likely not be the last country to see such change occur. One author who pointed this out shortly before Mubarak made his announcement is Don Tapscott, co-author of Macrowikinomics: Rebooting Business and the World.

Tapscott made the comment as an aside during an interview with Soundview that took place earlier today. He pointed to the shift in power in Egypt as part of a greater cycle of change that is occurring in every aspect of society. In Macrowikinomics, Tapscott and co-author Anthony D. Williams point out that certain points in history bear witness to periods of radical change. In the same way that the invention of the printing press forever altered education and, as a result, the predominant system of fedualism in much of Europe, so too has the continued development of online applications triggered massive change. Based on some of the ideas Tapscott and Williams write about in Macrowikinomics, it’s the type of change for which no end appears in sight, in my opinion.

If you haven’t had a chance to check out Soundview’s summary of Macrowikinomics, I’d highly recommend you put it at the top of your reading list. It’s one of the best books written that attempts to answer the prevailing question about the advancements of technology: “Now what?” Tapscott and Williams provide some suggested solutions and use real-world examples to demonstrate the ways in which the idea of mass collaboration is shaping our economic, educational and governmental futures.

The summary of Macrowikinomics is available at Soundview’s home on the Web,


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