Soundview Executive Book Summaries


A Summary for the Era of Real-Time

As governments and economic experts sit with rapt attention watching every detail of the various struggles in the Middle East, many media outlets are rely on the constant stream of real-time updates from social technology. I was looking over a potential  Soundview Executive Book Summary the other day and thinking about how  fascinating it’s been to watch the evolution of the coverage of armed struggle. From an American perspective, in less than a century, conflict coverage went from the exclusive domain of newspapers during World War I to radio and cinema newsreels during World War II. The Vietnam War is considered the first conflict that entered American homes each night via television. In each of these examples, the amount of time between action and transmission decreased. We are now at the point where someone’s handheld device can both record and upload video the moment something occurs.

Business has also been impacted by the rapid shift to real-time interaction. In Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers and Create Products That Grow Your Business Now by David Meerman Scott, executives have the opportunity to see the scope and power of instant engagement. I think we’re all aware of people in every organization who tend to scoff at the business applications of real-time technology. One of the best aspects of Scott’s book is that it presents some of the more convincing evidence that growth can be directly linked to the frequent, instant engagement of one’s customers. I think this is definitely a summary that you’ll want to pass along to any naysayers that you might encounter in your workplace.

To get a copy of the Soundview Executive Book Summary of Real-Time Marketing & PR, visit Soundview online at Summary.com.



Book Review: You Already Know How to Be Great

Here’s a scenario that you’ll find in the latest book to be summarized by Soundview Executive Book Summaries: A top-rated professional tennis coach who intensely studies performance and psychology has a life-changing moment on a damp tennis court in Wales. While it sounds like something scripted for a Hollywood production, this event is grounded in reality. In You Already Know How to Be Great: A Simple Way to Remove Interference and Unlock Your Greatest Potential, Alan Fine describes the mindset and processes that prevent people from reaching new levels of achievement.

Fine’s time as a tennis instructor gives his book a unique undercurrent that is missing from the hundreds of books written by executives and consultants. He uses a simple methodology to help executives break through the mental roadblocks on the path to success. For Fine, the key to an executive’s performance breakthrough is the G.R.O.W. process (Goal, Reality, Options, Way Forward). While readers may be skeptical about another business book that attempts to codify personal change in the form of a catchy acronym, Fine’s steps are rooted in hours upon hours of research and field work.

You Already Know How to Be Great will appeal to global audiences. Fine has worked with professionals (both within and beyond the sports realm) all over the world, and he understands the nuances of world-class performance. Executives should have little trouble understanding Fine’s principles and adapting them to performance goals both in and out of the office. When it comes to recent books on unlocking one’s potential, Fine delivers an ace.

To get your copy of the summary of You Already Know How to Be Great, visit Soundview online at Summary.com.



Stressed? Check Out This Summary

Did anyone else happen to see this story from Bloomberg/BusinessWeek? It deals with the theory that even mild stress can cause long-term disability. It’s an interesting idea but one whose research I’m certain many executives like to review. Of course, the best path to reducing on-the-job stress is to have a job that one genuinely enjoys.

If you’ve never read it, Soundview has a great book summary that may help you in your efforts to find a more fulfilling career. Do you have a good career, a mediocre career, or a great career? How do you know? And how do your create a great career? The most respected business thinker of our time, Dr. Stephen R. Covey, and change consultant Jennifer Colosimo offer a complete handbook for anyone seeking answers.

For more information, check out Soundview’s summary of Great Work, Great Career: How to Create Your Ultimate Job and Make an Extraordinary Contribution.



Jobs Told to Face the Music

It should come as no surprise to anyone that there is a mention of Apple CEO Steve Jobs in nearly every book Soundview Executive Book Summaries receives about leadership. Jobs is one of the handful of American business icons of the past 50 years and dozens of business authors use examples from his and Apple’s success to illustrate a variety of strategies and principles. In a time period when all eyes are already on Jobs due to his recent medical leave of absence, the famed CEO will come under increased scrutiny as a result of a U.S. Magistrate Judge ruling that lawyers in an anti-trust case have a right to question Jobs. The case deals with accusations that Apple created a monopoly by blocking music purchased from RealNetworks from being played on Apple’s iPod. Here’s an interesting article dealing with the case.

As I looked at the photo included in this story, it made me reflect on our Soundview Live event with Nancy Duarte last week. The photo in the news story is from one of Apple’s product launches (and from the looks of it, it was taken awhile ago). In Duarte’s book Resonate: Presenting Visual Stories that Transform Audiences, she points to Jobs’ presentations during these launches, particularly the Macbook Air and the iPhone, as being some of the best examples of using the power of story in a presentation.

Did you miss our Soundview Live Webinar with Nancy Duarte? Don’t worry! You can listen to the archive of the event right here! In fact, our archive of Soundview Live Webinars is rapidly becoming one of the most popular features at Soundview’s Web site, Summary.com. Take a look and see for yourself!



Book Review: Real-Time Marketing and PR

As one of the three new summaries available from Soundview Executive Book Summaries, author David Meerman Scott’s Real-Time Marketing & PR is a title that arrives at just the right time. Many business books attempt to take a snapshot of the state of social media during the period in which the book is written. This makes the majority of these titles out of date within the blink of an eye. Scott’s book is one of the best attempts at explaining how to operate in the current climate, rather than rehashing the technology at a business’s disposal. He remarks that this is an era of revolution and businesses that don’t react in the appropriate manner are in danger of being made obsolete in short order.

Real-Time Marketing & PR is a quick read, a quality that is perfect for a book that believes speed is an essential business skill in today’s marketplace. Scott’s strategies emphasize constant and (where possible) instant contact with one’s customers. The customer is the focal point and executives will want to pay particular attention to the case studies Scott provides. The instances where a business takes the wrong action are often more informative than those where the company executes its strategy well.

Leaders of small businesses should put Real-Time Marketing & PR on their reading list. Scott gives examples that demonstrate why a small business’s size can be its best asset in outmaneuvering larger competition. In a business era where the ability to adapt can be the reason for survival, Scott’s book does a great job of giving executives the essential knowledge to gain these skills.

To learn more about this and other great business book summaries, visit Soundview online at Summary.com.



New Soundview Review Strengthens Your Negotiating Power

The idea of negotiation is polarizing to many people. There are some individuals for whom the idea of sitting down at a bargaining table produces sweaty palms and heart palpitations. Others view negotiation as the opportunity to flex some muscle and crush an opponent. In Getting More: How to Negotiate to Achieve Your Goals in the Real World, a book recently reviewed by Soundview Executive Book Summaries, author Stuart Diamond attempts to bring negotiation off the battlefield and into more friendly confines.

One of the key phrases that propels Diamond’s book is “If you come to a negotiation expecting a war, you will get one.” Also, Diamond points out, you will get less from the negotiation. This notion moves negotiation into the realm of a collaborative endeavor where both parties attempt to reach a mutually beneficial solution. There are no victors or vanquished in Diamond’s world. The book contains some memorable stories of successful, positive negotiations. One of the most impressive is Diamond’s own foray into the jungles of Bolivia. He successfully negotiated with native farmers to forgo planting and harvesting the coca plant (used in the production of cocaine) and instead replace it with bananas. Diamond crossed cultural, economic and potentially life-threatening lines to undertake this negotiation. It’s an impressive feat that fits perfectly into Diamond’s book.

If you’re interested in learning more about Getting More, you can visit Soundview’s Web site, Summary.com, to read a FREE review of this and hundreds of other top business titles. You can also keep up with all of the latest business books by subscribing to Soundview’s FREE e-newsletter BizBook Review of the Week.



Three Great NEW Soundview Summaries

Subscribers to Soundview Executive Book Summaries already received some great news this week, so I thought I’d share it with everyone else. There are three brand new summaries now available for download in any of Soundview’s eight digital formats. If you’re an iPad user (or iPad2 for that matter), make this the month that you check out Soundview’s new Smart Summary format. It’s the first business book summary format designed specifically for the iPad and other tablet devices.

Here are the new releases:

Real-Time Marketing and PR by David Meerman Scott: In this eye-opening follow-up to The New Rules of Marketing and PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing and PR.

You Already Know How to Be Great by Alan Fine: This executive book summary of You Already Know How to Be Great offers a bold new approach to performance by one of the top coaches in the country. Alan Fine, an accomplished tennis, golf, and executive coach and a renowned authority on peak performance, has found the biggest obstacle to improved performance isn’t not knowing what to do; it’s not doing what you already know. Fine reveals his simple and proven approach to achieving breakthrough performance through an amazing process called G.R.O.W. (Goal, Reality, Options, Way Forward).

The New Leader’s 100-Day Action Plan by George B. Bradt, Jorge E. Pedraza, Jayme A. Check: Moving into a new leadership position is one of the toughest challenges an executive can face. Whether you’re a veteran leader taking over a new organization or a novice moving into your first leadership role, this practical guide will help you manage your leadership transition so you can take charge, build your team, and deliver results. This executive book summary of the second edition of The New Leader’s 100-Day Action Plan presents proven solutions and cutting-edge techniques for getting started successfully in your new role.

For more information on these great new summaries, visit Soundview online at Summary.com.