Soundview Executive Book Summaries

Are You Ready for m-Commerce?

Do you have your cell-phone handy? You’re certainly not alone. Over 70% of the world’s population now has a mobile phone — that’s over 5 billion people. And in the U.S., 9 out of 10 of every man, woman and child have a phone – Digital Buzz Blog .

So it’s no wonder that companies are paying attention to this phenomenon. Whether you manufacture cars, grow corn, or teach school, you must pay attention to the proliferation of cell phones. In The Third Screen, ( ) Chuck Martin makes the case that no one can afford to ignore this trend.

Martin states, “The third screen, the mobile device, is a game changer. It enables customers to communicate directly with each other and share information and opinions in real-time and on location. The third screen revolution is about dramatic technological and behavioral change.”

Because of the importance of this game changing technology, Soundview has invited Chuck Martin to share his observations and recommendations with us in our Soundview Live webinar tomorrow at 12:00 noon EST.

This webinar, entitled How to Succeed in the World of m-Commerce, will provide our subscribers and the general business public with an opportunity to look at the impact cell-phone usage is having on businesses and what they can do to take advantage of this technology phenomenon. As always, we are leaving plenty of time for attendees to ask questions about how this mobile craze will affect their business strategy.

We also invite you to add your comments here as to how you see the “untethered consumer” affecting your business.


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