Filed under: Accountability, Brands, Conference/Event, Environment, Ethics, Green Business, Soundview Live, Sustainability | Tags: Business, Business book summary, business books, Conference/Event, Environment, Leadership, Soundview Live
What does it mean for a company to be responsible? In the past the focus was on treating employees fairly, obeying the law, and not polluting the environment. Dictionary.com defines corporate responsibility this way: duty and rational conduct expected of a corporation; accountability of a corporation to a code of ethics and to established laws.
But a shift has taken place in recent years away from the idea of just doing no wrong, to a forward-looking idea of doing more right. This is the new corporate responsibility. Recent books that touch at the many aspects of this change in thinking include Common Purpose by Joel Kurtzman, Ecological Intelligence by Daniel Goleman and Tactical Transparency by Shel Holtz and John Havens.
But Carol Sanford, author of The Responsible Business, takes it a step further by looking at the very heart and soul of the company and how it operates. One key principle that Sanford emphasizes is having a workforce of CEOs, where “every person in the co-creative group (employees, suppliers, partners, contractors) think like a CEO and feel responsibility for the success of the whole, including financials, in their everyday decisions and actions.”
In this way of thinking, responsibility is taken down to the level of the employees – the people who live in the community, have children in the local schools, and see the day-to-day effects of the decisions made by the company. If a company is accountable to the larger community in which it functions, this can have a huge impact on how it does business.
If you’d like to hear more about Carol Sanford’s thinking on corporate responsibility, please join us for our Soundview Live webinar with her on October 13th at noon EST. The webinar is aptly named Becoming a Responsible Business, and there will be ample time to ask your questions regarding the implications for your company.
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