Soundview Executive Book Summaries


Book Trends Part II

Leadership and communication are trends that have been and will continue to be with us, but some business book trends come and go with the hot topics of the business world.

Not too surprisingly, social media is one of those hot topics that are currently generating new books. Everyone wants to know how to make money with Facebook, Twitter, LinkedIn and Google+. Coupled with this subject is that of customer empowerment, that through the use of social media the customer has taken the reins and is telling companies what they want.

Chris Brogan is among the authors filling the need for information in the social media arena, with Trust Agents which he wrote with Julien Smith last year, and Google+ for Business coming out in November. Shel Israel and Robert Scoble discuss blogs in Naked Conversations, Adam Penenberg demonstrates the power of viral media in Viral Loop, and Robert Bloom explains the new power of the customer in The New Experts.

In tandem with the green movement, we’re also seeing an emphasis on corporate and personal responsibility. Customers are making product, service and investment decisions based in part on how good a “corporate citizen” a company is, rather than just on how good the products are.

Carol Sanford just released a book entitled The Responsible Business, about which we’re hosting a webinar tomorrow. Daniel Goleman recently shifted from emotional intelligence to Ecological Intelligence.  Joel Kurtzman emphasizes having a Common Purpose that looks beyond the bottom-line. And Tim Sanders discusses the responsibility revolution moving through corporate American in Saving the World at Work.

One more trend that needs a mention is innovation. Although this topic isn’t new, there has been a strong emphasis in the business book world on recreating companies to be innovation powerhouses. Clayton Christensen is a leader in this arena, with the concepts he introduced in The Innovator’s Solution, and then is applying to other fields like healthcare, with The Innovator’s Prescription. Josh Linkner explains how to empower employees to be creative in Disciplined Dreaming, and Norihiko Shimizu describes the continuous innovation practices of Toyota in Extreme Toyota.

One great thing about these prolific business authors is that they are ready to fill in the information gap when a new trend comes up on the horizon. Our challenge as businesspeople is to find the time to read and apply this information before the next sweeping change takes place. That’s why Soundview is in business – to cut down the time from book to application.

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