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As readers in the United States race toward the upcoming Thanksgiving holiday, the annual long weekend presents an excellent opportunity to catch up on some essential business reading. Fortunately, Soundview Executive Book Summaries is there to provide a buffet of business content that, thanks to the multiple digital formats, makes it easy to digest.
Don’t miss these must-read titles:
Capturing New Markets by Stephen Wunker. New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments.
Escape Velocity by Geoffrey A. Moore. Geoffrey Moore’s now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Now, Moore’s Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation growth from new lines of business.
The Fifth Discipline by Peter M. Senge. This classic title is now available in all eight digital formats! In the long run, the only sustainable competitive advantage is your organization’s ability to learn faster than the competition. In The Fifth Discipline, Peter Senge describes how companies can rid themselves of the learning “disabilities” that threaten their productivity and success by adopting the strategies of learning organizations — ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually learning how to create results they truly desire.
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