Soundview Executive Book Summaries


Bring On the Next Boom

As we read the latest news about the financial crisis in Europe and the deficit stalemate in the United States, it’s hard to imagine that there could be a financial boom coming anytime soon. So how do we plan for the future?

Jack Plunkett, author of The Next Boom, believes that there is another boom coming, knows what to look for to predict it, and knows how companies should be planning now to prepare for it. It seems like wishful thinking until you see the hard facts and extensive research that Plunkett provides to back up his claims.

Plunkett points to three emerging trends that will lead to the next boom:

  1. A soaring global population – While some countries have seen their population growth decline, others like the U.S. are seeing continued growth. Statistics show that the U.S. could reach a population of 1 billion by 2100 to 2120. The growing worldwide population, especially among the middle class, will provide the engine for economic growth.
  2. Sweeping changes in consumers, demographics and education – There could be a tripling of trade world-wide by 2030 to $27 trillion, due to the growing needs of the populations of emerging countries like China and India.
  3. Emerging technologies, centered on health care, wireless communications, biotechnology, nanotechnology and energy – As Africa joins India and China at over 1 billion people, innovations in biotechnology will have to take place to feed this growing population. And that’s just one example of the emerging technologies that will be needed.

Plunkett’s point as he expands on these trends, is that all of these developments will create another world-wide economic boom. If his predictions pan out, then companies need to be preparing now for what’s coming.

We’ve invited Jack Plunkett to join us for our next Soundview Live webinar, Bring On the Next Boom, to hear more about these trends and what we need to do now to prepare for the future. Please join us on December 1st to hear more, and to ask your questions of the author.

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