Soundview Executive Book Summaries


How Is Your Company Using Social Media?
December 14, 2011, 1:46 PM
Filed under: Brands, Social Media, Technology | Tags: , , ,

Several months ago I wrote about one of the book trends we’ve seen in 2011 – social media. I referred to the work of Chris Brogan & Julien Smith with Trust Agents, and Brogan’s latest book Google+ for Business, Shel Israel and Robert Scoble with Naked Conversations, and Adam Penenberg with Viral Loop.

How is your company using social media? Do you see it as a distraction, a necessary drain of resources, or a budding source of great customer interaction and potential for leads and revenue?

At Soundview we’ve been working with social media for several years and are beginning to make some headway. Unlike a retail company, we don’t have the same customer issues to deal with, so our interaction is more informational.

Our SoundviewSummary blog, as you can see, gives readers a taste of the books we’re featuring, looks at various book topics and trends, and points to our other sources of information for business executives. We use Twitter to highlight articles and trends around upcoming books, e-book issues, book publishers, authors and sellers in the news, and from time-to-time we look at how books and life intersect.

We host a group on Linked In with book features for people to pass on and to help with those seeking to move up or find a new job. And last but not least, Facebook is for us a consolidation of the above resources, plus a few more. We highlight each book we cover, provide a feed from this blog, and include videos and other content to help our fans keep up on business content.

We’d love to hear what your company is doing. Please comment, and provide a link to your social media resources as well.

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