Soundview Executive Book Summaries


Operating with High-Trust in a Low-Trust World

In January of 2012, Stephen M.R. Covey will publish a follow-up to his best-seller The Speed of Trust. This is his introduction to the book:

“Following one of our presentations on The Speed of Trust, a man made his way backstage to ask a question that was obviously troubling him deeply. “Are you really serious about this?” he asked incredulously. “Are there really more than just a few people out there who operate with the kind of trust you’re talking about?” This man lived and worked in a country that was ripe with corruption, deception, and massive distrust. He was clearly feeling deeply torn. He sincerely wanted to believe what we’d said but was finding it almost impossible in the context of his environment.”

I don’t think you need to leave the U.S. to find similar concerns and doubts about trusting others in the workplace. We see evidence of business people who can’t be trusted ever day in the news.

So how do we take advantage of the “speed of trust” that Covey introduced in his earlier book? Covey and his partner at Covey-Link, Greg Link, propose a “smart trust” that can work even in the midst of our low-trust environment. They describe the five actions trust companies have in common, that allow them to exercise smart trust:

  1. Choose to believe in trust.
  2. Start with self.
  3. Declare your intent . . . and assume positive intents in others.
  4. Do what you say you’re going to do.
  5. Lead out in extending trust to others.

Perhaps you have similar questions and doubts about trust in your company and business field. If so then you’ll want to join us on January 5th to hear Covey explain the details of this concept and take questions from participants. The Five Key Actions to Creating Smart Trust webinar is free for Soundview subscribers, and is Covey’s first engagement around the publication of the book.

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