Soundview Executive Book Summaries


The Benefits of Webinars

When searching on “business webinars” in Google recently, I found 126,000,000 results. It would seem that every organization hosts webinars within their field of focus.

For some companies, webinars are used for lead generation. By hosting free webinars that highlight their expertise, they hope to get attendees to then sign up for their newsletters, test a service or purchase a product.

Other companies use webinars as part of their product. Customers pay to attend webinars either individually or as part of a package of content. The webinars are a means of communicating their knowledge and helping their customers.

Webinars really began to see a rise in popularity after 9/11. For some months companies were not sending their employees to as many conferences and seminars. And as companies have tightened their belts over the last decade, webinars have continued to take hold.

A webinar’s attraction is two-fold. Convenience for the consumer – I can register for a webinar through an email that I receive, place the date in my calendar, and then attend on that day with no travel time or expense. Cost-savings for the host – a company can set up a webinar with no location costs, use an inexpensive webinar service easily found online, invite a caliber of speakers that would be expensive to host in person, and set the time and day at the convenience of the company and the speaker. Webinars are a win-win for companies and consumers.

Back before the advent of webinar software, Soundview began hosting tele-conferences with top business book authors in a series called Beyond the Books. We have developed these monthly events along with advances in technology into today’s Soundview Live webinars, and last year expanded them to weekly. Our subscribers love the convenience of sitting around the conference table over lunch while interacting with their favorite business authors.

If you’ve never attended one of our webinars, you can check out our list of upcoming events. Standard online subscribers to Soundview Executive Book Summaries are invited to all webinars free, and our Premium subscribers also have access to our archive of all previous events. If you want direct access to top business authors, the Soundview Live webinars are the most economical way to go.

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