Filed under: Hands-On Management, Human Resources, Soundview Live | Tags: business books, Hands-On Management, Soundview Live
American companies are facing a workforce crisis which is commonly called Generation Y. As companies continue to demand productivity and performance from this new generation of workers, these young employees are not demonstrating the work ethic needed to meet company expectations. And this has affected morale and profitability across the country.
Eric Chester, who is an expert on this new generation, expresses the concern well in his Who’s Really Entitled list, which lays out the expectations that employers have for their workers. On the lighter side, he also communicates the broader issues in his song called The Work Ethic rap.
Chester has some sobering words for American companies: “Parents now focus most of their attention on ensuring that their kids are healthy, happy and have high self-esteem. Meanwhile, schools are facing wide-spread criticism and massive cutbacks, and are concentrating every available resource on increasing test scores and keeping students safe. Therefore, the burden of developing work ethic within the emerging workforce has shifted to employers.”
What is work ethic? In Reviving Work Ethic, Chester defines it as “knowing what to do and doing it. It is marked by an individual’s positive attitude, reliability, professionalism, initiative, respect, integrity, and gratitude.” So how do we instill this is Generation Y when they’ve grown up without it?
Chester’s solution revolves around communication. We need to communicate the knowledge of how to do a job, and then we need to communicate the values behind what we do. He emphasizes that it takes repetition to get across this information. He also makes clear that work ethic thrives best in community, not in isolation. So as workers are trained, there needs to be reinforcement of the values and knowledge from those around them.
Are you struggling with a lack of work ethic in your young workers? Then you’ll greatly benefit from our upcoming Soundview Live webinar Reviving Work Ethic in the Emerging Workforce. Eric Chester will present his experienced view of the next generation of workers and will also be taking questions from participants. Join us on April 19th and learn how to instill work ethic in your employees.
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