Soundview Executive Book Summaries


Leading Effectively from Anywhere

In the preface to her book The Virtual Executive, Dr. Debra Benton tells a love story. A story of meeting a real-life cowboy and of learning to run her consulting company, with accounts in 19 countries, from a 550-square-foot, 75-year-old cabin on a remote high-mountain ranch with sporadic electricity.

Benton learned to be a virtual executive before it became popular and in the process brought in more money in her first year of remote leadership than in the company’s previous 15-year history. From this experience she has captured principles to teach all executives who are still learning the art of leading virtually.

In her own words Benton states that “My goal is to give you simplicity in a world of complexity.”

One part of the book that I especially appreciated is when she lists her definition of being successful. Here are her measurements of success, in brief:

  •  You are working toward, you are on the brink of, or you have achieved your dream career while you remain a solid citizen.
  • When you communicate – which you have to do all of the time with everyone in some manner or another – you are deemed impressive, memorable, credible, genuine, trusted, liked, competent, confident, comfortable, cool, calm and collected.
  • You feel broadly adequate, and you treat others as broadly adequate too. That means you expect acceptance for what you bring to the table, and you give it to others.
  • People do not care if your style is dictatorial or participative so much; they care because you have goodwill toward them.
  • You fully appreciate the Golden Online/Offline Rule: “Do unto others as you’d have them do unto you.”
  • You understand that when others treat you negatively, it’s because they themselves feel inadequate, do not feel “okay”, are having a bad day, or are upset, and they often attempt to transfer those feelings onto others. However, you do not let them to that to you.
  • You are equally effective in communicating these positive attributes that have contributed to your success whether you are face-to-face, talking on a phone, or e-mailing half way around the world.

Dr. Benton will be sharing her principles for effective virtual communications at our upcoming Soundview Live webinar, Becoming a Virtual Executive, on April 26th. Please join us to learn these crucial techniques for yourself.

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