Filed under: Career Skills, Communication, Hands-On Management, Leadership, Personal Development, Transparency | Tags: Business book summary, business books, Communication, Leadership, patrick lencioni
Jesus was having a discussion with a religious leader. When told that he might enter eternal life if he loved God and loved his neighbor, the man sought to justify himself by asking Jesus who his neighbor was. Jesus replied with the parable (story) of the Good Samaritan. Even though this conversation took place over 2,000 years ago, this story has become one of the best known stories of the last two centuries, even among those that have never read the New Testament. Jesus knew the power of the story.
Stories have always been a part of business communication, but in the last several years a trend has developed around the power of storytelling in business. I found over a dozen business books written in the past decade that specifically teach the importance of storytelling in organizations, whether to improve leadership, to help focus meetings, to sell more effectively, or to build strong teams. There is even a National Storytelling Network.
Robert McKee put it this way in the Harvard Business Review: “A big part of a CEO’s job is to motivate people to reach certain goals. To do that, he or she must engage their emotions, and the key to their hearts is story.”
Storytelling is no longer just for CEOs, but the key truth is still the same – storytelling engages the emotions, assisting the speaker in communicating his or her point effectively. In Resonate: Present Visual Stories That Transform Audiences, Nancy Duarte expands this point. Information is static; stories are dynamic – they help an audience visualize what you do or what you believe.
Patrick Lencioni has perfected the art of storytelling in his series of business books, including The Five Dysfunctions of a Team, Three Signs of a Miserable Job, Silos, Politics and Turf Wars and Getting Naked. Lencioni uses the fable as a way to engage the minds of his readers, communicating the business truths through the characters of the fable.
In The Story Factor, Annette Simmons introduces six story goals:
- “Who I am” stories – stories that reveal something about how you are.
- “Why I am here” stories – to reassure the audience about your intentions.
- “The Vision” story – to transform your vision into the audience’s vision.
- “Teaching” stories – to communicate certain skills you want others to have.
- “Values in action” stories – story lets you instill values in a way that keeps people thinking for themselves.
- “I know what you are thinking” stories – in a story you can identify potential objections and disarm the audience as you build credibility.
Perhaps it’s time to develop your own storytelling skills. The resources above will help and you can read more in our Executive Edge newsletter Learn the Art of Storytelling.
Filed under: Books in General, From the Editor, General Business, Hands-On Management, Leadership, Marketing, Strategic Management | Tags: 360 Degrees of Influence, Book Review, Book Summary, books, Business, business book, Business book summary, business books, Career Skills, Communication, Gary Vaynerchuk, Hands-On Management, Harrison Monarth, John C. Maxwell, John Maxwell, Leadership, management, Marketing, Personal Development, Soundview, Soundview Summary, Strategic Management, Summary.com, Thank You Economy, The 5 Levels of Leadership
If you check your calendar today, you’ll notice that the first quarter of 2012 is rapidly coming to a close. How are you progressing on your personal and professional goals for the year? What about your people? Are your interactions with them leading to increased success for both sides? With spring upon us, it’s time to do what’s necessary to help your ambitions begin to bloom. To that end, here are three great new Soundview Executive Book Summaries to help your business development efforts:
The 5 Levels of Leadership by John C. Maxwell: The concept of 5 levels of leadership is one that John C. Maxwell has taught all over the world. The levels represent stages in leadership development starting with being the boss who people follow because you have been appointed as their leader, to reaching the pinnacle of leadership, when you are followed because of who you are and what you represent. In The 5 Levels of Leadership, you will learn how to master the ability to inspire people and achieve results. Maxwell details each level of leadership and provides a clear path to reach the next.
360 Degrees of Influence by Harrison Monarth: The best leaders influence those who are below and above them, as well as people external to the organization, such as customers and partners. In 360 Degrees of Influence, Harrison Monarth provides advice on how to gain the trust and respect of those around you and how to expand your influence well beyond your immediate environment. Providing valuable insight into human emotion and behavior, Monarth reveals the secrets to knowing what people are thinking and feeling — maybe better than they do.
The Thank You Economy by Gary Vaynerchuk: Gary Vaynerchuk’s Thank You Economy principles are about the way we communicate, the way we buy and sell, and the way businesses and consumers interact online and offline. Companies and brands are now competing on a whole new level in an entirely new business era. The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.
To get your copies of these summaries in all of Soundview’s digital formats, visit Soundview’s Web site Summary.com.
Filed under: Books in General, Leadership, Personal Development | Tags: business books, Communication, Leadership, Personal Development, Success, Summary.com
From time to time I like to point out a trend we’re noticing in the business books that come across our desks at Soundview, like innovation or leadership. But there are also trends in book titles. Book titles are what sell a book, and so they reveal what authors and publishers think are the greatest needs of their audience – the hot-button issues.
Most recently we’ve seen quite a few books that include “power” in the title. Here are a few examples:
- The Power of Reputation by Chris Komisarjevsky
- The Power of Presence by Kristi Hedges
- Power Listening by Bernard Ferrari
- The Power of Habit by Charles Duhigg
- Power Questions by Andrew Sobel & Jerold Panas
Power is defined as the ability to do or act; capability of doing or accomplishing something; strength; might; force, the possession of control or command over others; authority; ascendancy.
I’m no psychologist, but it would seem that in a period of economic instability, high unemployment, and rapid change, business people may be looking for a way to have some control over the world around them. Gaining power in business situations is one answer.
Power Listening helps you to shape (control) any conversation. Power Questions help you influence others. Power Habits can transform you to succeed. A Power Reputation can make your career. And the Power of Presence can unlock your potential to influence and engage others.
Do you see the common thread? The authors writing these books believe that we want to be in control of our situation and that they have the answers. They may be right if book sales are any measure. The Power of Habit is #7 on Amazon today. And a quick search of our archives brought up over 37 additional titles about power.
Are you looking for power and control in your current situation? Then you might want to check out these titles. And if you find that books like these provide what they promise, let me know.
Filed under: Conference/Event, Human Resources, Soundview Live, Technology | Tags: Communication, Conference/Event, Leadership, Soundview Live, Summary.com
When searching on “business webinars” in Google recently, I found 126,000,000 results. It would seem that every organization hosts webinars within their field of focus.
For some companies, webinars are used for lead generation. By hosting free webinars that highlight their expertise, they hope to get attendees to then sign up for their newsletters, test a service or purchase a product.
Other companies use webinars as part of their product. Customers pay to attend webinars either individually or as part of a package of content. The webinars are a means of communicating their knowledge and helping their customers.
Webinars really began to see a rise in popularity after 9/11. For some months companies were not sending their employees to as many conferences and seminars. And as companies have tightened their belts over the last decade, webinars have continued to take hold.
A webinar’s attraction is two-fold. Convenience for the consumer – I can register for a webinar through an email that I receive, place the date in my calendar, and then attend on that day with no travel time or expense. Cost-savings for the host – a company can set up a webinar with no location costs, use an inexpensive webinar service easily found online, invite a caliber of speakers that would be expensive to host in person, and set the time and day at the convenience of the company and the speaker. Webinars are a win-win for companies and consumers.
Back before the advent of webinar software, Soundview began hosting tele-conferences with top business book authors in a series called Beyond the Books. We have developed these monthly events along with advances in technology into today’s Soundview Live webinars, and last year expanded them to weekly. Our subscribers love the convenience of sitting around the conference table over lunch while interacting with their favorite business authors.
If you’ve never attended one of our webinars, you can check out our list of upcoming events. Standard online subscribers to Soundview Executive Book Summaries are invited to all webinars free, and our Premium subscribers also have access to our archive of all previous events. If you want direct access to top business authors, the Soundview Live webinars are the most economical way to go.