Filed under: Career Skills, Internet, Personal Development, Technology | Tags: Business book summary, Career Skills, Internet, Personal Development, Technology
Recently, I was on a conference call with my office and on the other line was a room full of people. As I listened, my email alert popped up and I clicked over to see what it was about. A minute later I realized that I hadn’t heard what was being said on the call. I quickly focused back on the meeting, only to be distracted again by the headline of the Wall St Journal lying open on my desk.
Then the dreaded question could be heard on the other side of the phone, “What do you think about that?” Oh, they’re talking to me and I have no idea what was just said. With a quick “I didn’t quite catch that last part, can you repeat it?”, I caught back up with the conversation while moving the newspaper out of view.
Multitasking is a myth for most of humanity. Our minds are designed to focus on only one thing at a time, and what most of us refer to as multitasking is actually linear-tasking, moving our focus quickly back-and-forth between several tasks. But our mind is focused on only one at a time.
A Utah researcher found that only about 2.5% of the population can actually multitask, a rare group of “super-taskers.” The rest of us can only truly multitask with activities that don’t require our mind to be fully engaged, such as knitting or working out. Such automatic tasks allow us to focus our mind on something else like reading or watching TV.
In The Age of Speed, Vince Poscente says that multitasking can actually slow us down. He points out that brain scans reveal that if we do two tasks at the same time, we have only half of the usual brain power devoted to each. Can we really afford to be only half there for an important activity?
Poscente believes that we should embrace speed. What he is suggesting is that we should use every technology at our disposal to speed up the unimportant tasks of our lives – the minutiae that we just need to get through. Then we can take our time with the important tasks, those things that really matter to us.
What does this look like in daily life? Well, it means that we must always be making evaluations of the tasks we’re performing. Is this a task I just need to get through as quickly as possible, and if so how can I make it more efficient? And on the other hand, if a task is important and valuable, how can I hold back the interruptions so that this time has my full attention?
An example that most of us can identify with is setting a rule of no mobile devices at the dinner table. Interaction with our family is essential and should not be interrupted by anyone’s cell phone. We draw a line here – this is not the time for speed.
In the corporate world, this concept is leading to what is called a “values-based time model.” Poscente uses the example of Best Buy and its Results-Only Work Environment (ROWE). This initiative has led to a 35% increase in productivity.
So the bottom line is that multitasking is not the solution to our time pressures. Instead we need to make value-based decisions about what to focus our attention on and what to speed up with the technologies at our disposal. So when I’m on the phone with the main office I need to put aside the distractions!
Filed under: Internet, Marketing, Soundview Live | Tags: business books, Internet, Marketing, Soundview Live
Build it and they will come. That’s what some companies believe about websites. All you need is a snazzy website and a Google adword account, and everyone will flock to your site and spend their money. But there’s much more to it than that.
Google has so designed their search algorithm that a website really needs to provide relevant content in order to rank high in search results. And this relevancy is factored into their adword program as well. So how to you create a site that will be found?
Jon Wuebben is a search expert who has the answers. In his new book Content is Currency, Wuebben explains the importance of content marketing, which he defines as “the act of sharing tips, advice, and other value-added information as a means of converting prospects into customers and customers into loyal, lifelong, repeat buyers.”
Here are Weubben’s eight steps to content success:
- You learn who your customer is and where the pain points are.
- You develop consistent, relevant content in multiple channels.
- You let go of all control, and let your ideas spread.
- People share your ideas and link to your content.
- People find your content through social media and search engines.
- Prospects and customers start relying on your expertise—the relationship begins.
- You become the trusted solutions provider in your industry.
- Your customers tell others about you.
To really understand how content and search relate, I would invite you to join Soundview and Jon Wuebben on March 15th for our webinar Developing Powerful Content for Web and Mobile. Wuebben will also be taking time to answer participant’s questions. Invite your whole marketing team to sit in and see what you can do to strengthen your website.
Filed under: E-Books, Innovation, Personal Development, Technology | Tags: Book Summary, business books, Innovation, Internet, iPad, iPhone app, Summary.com
Martin states, “The third screen, the mobile device, is a game changer. It enables customers to communicate directly with each other and share information and opinions in real-time and on location. The third screen revolution is about dramatic technological and behavioral change.”
In Soundview’s ongoing pursuit to provide our content in the most effective and convenient forms possible for our subscribers, we’ve been adding additional mobile formats as demand dictates. So I thought it might be helpful to provide an overview here for those that are looking for business content for their smartphone, e-book reader or tablet.
Currently we provide our summaries in eight formats:
- PDF – for computer’s and e-readers. This is the best format for printing summaries as well.
- Kindle – obviously for the full series of Kindles®.
- ePub – this is great for e-readers like Sony®, Nook® and iPad®.
- Mobile – this is a simplified PDF for BlackBerry®, Android®, iPhone® and iPod Touch®.
- LIT – this works on Pocket PCs and PCs that use Microsoft Reader®.
- Palm – for those still using the Palm Pilot® devices.
- MP3 – audio summaries and author interviews are in this format.
- iPad – this works on iPads, PCs and Macs and includes our text and audio summaries, author interviews, and video content all in one package.
Because of the many variables in using these devices, we also provide a complete guide to viewing and downloading our content on all devices. This is organized by operating system and device. If you’re looking for business content for your mobile device then you’ll definitely want to check us out. Here’s a link to a free sample summary in all eight formats to try out for yourself.
Enjoy, and let me know how you like the sample.